Do you want the most challenging for content marketing expert and bloggers?
The simple answer is “Making high-quality, engaging article“.
As you already know that content is king always in every industry.
Many of content markers and bloggers know about creating quality content that connects to the right audience to make better results.
But when it comes to creating quality, engaging content, it’s much harder for beginners.
To making engaging content, you must have the right content marketing tools for different tasks.
And if you find a single place for all solutions like –
- Topic research
- Content optimization
- Content creation and tracking
- Content performance
- Content planning
So, it’s going to be a huge time saver.
Yes, the best content marketing toolkit in the web that’s called “SEMrush content marketing toolkit.”
You might try 14 days free trial now! Click here!
In this post, I’m going to share with you Why you content marketing tools and top tips from 116 bloggers, entrepreneurs and creative business owners along with the right content marketing toolkit review (SEMrush) for brand awareness!
Let’s get started now!
Why Brand Awareness Matters:
Creating brand awareness is one of the most important goals of any online business.
Brand awareness shows that the customers are familiar with the company and what it stands for.
Having a brand value doesn’t mean having an off-the-wall logo or a famous tag line.
But brand awareness is about how much a customer trusts a brand and is ready to purchase something.
When a brand is famous for being used by a large number of people, it gets a strong position in the industry.
How Content Marketing Impacts Brand Awareness:
Your content can engage with your audience in more ways than you have ever thought.
A strong and engaging content lets your customers know what you represent in the industry and how differently.
Yes, your content should always highlight the reasons why your brand is unique and better than your competitors.
To let your audience know your brand better, you should mention the qualities that set you apart from the others.
You can create a poll or fun game on social media to let people know better about your brand.
You can add a page to your website that gives a sneak peek of what your company does to get better.
You need to create unique content that will resonate with your audience.
Start Content Marketing To Increase SEO Ranking And Brand Awareness:
Understand Your Audience:
Before creating content, you should first think about your audience what they would like.
You need to make sure that your content marketing strategy is catering to your audience.
To get a clear idea about your audience, you should find answers to the following questions:
Who’s your audience:
First you need to know the people you want to sell your products to.
You need to understand the demographic, gender, age range of your audience to create more appealing content.
For example, if your product is for school students, then you should cater to students and high school areas.
What does your audience do online:
Research on your audience’s online activities can help you create strong content.
You should follow the sites and blogs your audience spends most of their time.
Studying the type of content your target audience prefers enables you to connect with them.
Choose Your Channel:
Next, you need to choose the type of content you want to promote.
You can select the form of content depending on your audience’s preferences.
Here are the famous and most used forms of content:
● You can add pages like ‘about us’ to your website to let people know the beliefs, culture, and working environment that your company has.
● Blogs are one of the best channels of content marketing.
You can derive traffic to your site by creating engaging blogs.
● Videos are a great channel that you can use to show your customers how the business works and the working environment you have created.
● Webinars are becoming popular day by day as it lets you create a conversation with your audience in an audio-visual medium.
● You can also add a downloadable free PDF guide to let your visitors know more about the business.
Auditing Your Existing Content:
It is not necessary to start from scratch to create compelling content.
You can utilize your old content by reformatting them and reuse them to improve your search rankings.
According to studies, the renovation of old content can increase your organic traffic results by up to 111%.
Yes, you read that, right!
The SEMrush content audit tool brings you a list of your site’s content and an analysis of how you can improve them.
Here’s the steps to do content audit with SEMrush –
The content audit tool also offers a wide variety of metrics that help you get better insights into the audience’s choices.
Use Your Company’s Blog As A Tool For Brand Awareness For Finding Ideas For Creating New Content:
Choose Topics That Your Audiences Are Interested In:
Before writing content choose a topic that your audience can relate to.
It would help if you analyzed your social media interactions with your followers to find topics that they would want to see.
Also, you can write content on your business like some inside glimpses, or an inspiring success story.
Create A Schedule For Editorial Plan:
Once you choose the topics you want to create content on, you should think about how often you wish to publish them.
It’s always a good idea to make a schedule and create content maintaining consistency.
To create brand awareness for your business, you need to engage with your audience consistently.
Checking Your Content For SEO Friendliness:
Now that you are ready to start writing content, you need to consider creating a text that is SEO friendly.
51% of the entire web’s traffic comes from organic search, so there is no way you can get your target audience without SEO work.
If you consider making your content SEO-friendly from the very beginning, it will be easier for you to be consistently profitable.
Luckily, SEMrush comes with a lot of tools that make your content SEO-friendly quickly.
SEMrush Content Marketplace is an incredible place where you get content written by experienced writers instantly.
Getting an Optimized Content Template:
To create SEO optimized content first, you need to know what works on SERP.
SEMrush offers a great tool called SEO Content Template that provides you with optimized content.
With potential keywords, you also get semantically related words that make your content easily readable by the search engines.
The SEO Content Template tool also brings you practical backlink opportunities, ideas for the length of your content, and more.
Creating Optimized Text:
When you finally have optimized your content written by expert writers, you need to analyze what is working and what is not.
SEMrush’s SEO Writing Assistant, you can check how your copy fares compared to your competitors on Google.
SEO Writing Assistant comes as an add-on with Google docs and also as a WordPress plugin.
The metrics below offered by SEO Writing Assistant let you monitor how the work is going on:
● Word count with reading time
● Optimization status
● Recommendations on titles and keywords
● Plagiarism percentage
Sharing Content And Finding Publication Opportunities:
Once you complete writing the content, you need to promote it on platforms where your audience will easily spot you.
There are several ways to promote your content to find your potential customers.
I highly recommend you two of my favourite SEMrush tools for social media promotion and brand Monitoring.
● Social Media:
With SEMrush’s Social Media Poster, you can create, plan, schedule your posts.
You can also analyze their performance in the analytics section.
You can check when your fans are online –
You can get a close look at your audience’s activities on social media so that you can create more engaging content.
You can use images, videos, emojis, gifs to create an exciting post and upload it on all of your social media handles simultaneously.
● Brand Monitoring:
With SEMrush’s Brand Monitoring tool, You can find all the mentions of your brand, posts, content, and also your competitors’.
You can also find the influential people who mention your competitors on various platforms.
And next, you can create better strategies to outrank your competitors and outreach those people to mention your brand.
Tracking Your Content Performance- Onsite and Off:
You need to follow your performance to measure the success of your content.
You can also improve your future content strategies from these performance metrics.
SEMrush has several tools to track the performance efficiently.
● Find Blog Posts Performance:
Tracking performance on external third-party sites can be a problem.
With SEMrush, you can easily track your blog performance on both your site and other external sites.
SEMrush’s Post Tracking tool allows you to publish and track blogs on external sites.
You can also check backlinks, shares, potential keywords, visibility trends of your blog posts.
Google Analytics is very helpful in tracking the performance of your posts; you can see the referral traffic coming to your site.
● Social Media Analysis:
Social media is not just for promoting content; it helps you in engaging with your audience, finding new partnership opportunities.
With the SEMrush social media tracker, you need to connect your social media accounts.
And that’s how easily you get some valuable insights such as:
● Growth in followers
● Types of post that perform the best
● Brand mentions
● Top hashtags
● Types of engagement on each post.
Participate In The Community:
Customers love engaging brands that make them feel like a part of the family.
If you are an active member of your community, then you can use the community values in your content marketing strategies.
Yes, your community involvement can create awareness for your business.
There are different formats to showcase your community involvement:
● Post Photos:
One of the best ways to show your community participation is by sharing photos.
If you have recently attended a community event, then you should share those photos on your site and social media platforms.
● Post Videos:
Videos are also a powerful medium to share a glimpse of your community involvement.
Suppose your company is doing a charity event, then you can share some videos showing the involvement of your brand.
What exactly is “Content Marketing Toolkit” from SEMrush?
The content marketing toolkit from SEMrush is a set of tools that helps you with different aspects of content marketing.
The all-in-one, content marketing toolkit, offers you topic research, optimization of your content, and tracking the content performance.
Here are the main features of the SEMrush content marketing toolkit:
● Topic research
● Marketing calendar
● Content audits
● SEO content template
● SEO writing assistant
● Brand monitoring
● Post tracking
SEMrush Content Marketing Toolkit Pros And Cons:
● Topic research suggests you exciting and trendy content ideas and topics.
● With SEO Content Template, you can write better and more SEO-friendly content.
● Brand Monitoring shows you the online mentions of your brand and your competitors’.
● The SEO writing assistant optimizes your content better and gives it a readability score.
● You can schedule your content with the Marketing Calendar.
● You can make sure that your content is original and completely plagiarism-free.
● Post tracking lets you track the search rankings, shares on social media, referral traffic, and backlinks.
● Content audit improves your content to get more organic traffic.
● To get complete access to the entire content marketing platform, you will have to purchase higher plans such as Guru and Business.
SEMrush Pricing: How much does it cost?
What Is Included?
SEMrush Content Marketing Platform Alternatives:
There are some alternatives to SEMrush in the content marketing industry, and they are also cheaper.
As a content marketing toolkit, BuzzSumo is widely popular and used by many people.
Mostly known for finding topic ideas, BuzzSumo helps you with creating great content, monitoring content performance, and finding influencers in any niche.
BuzzSumo has some useful features to offer, such as:
● Content analysis report
● Facebook analyzer
● YouTube analyzer
● Find influencers
● Top writers search
● Domain analysis report
● Question analyzer
BuzzSumo is also affordable compared to SEMrush and other tools.
All the 4 BuzzSumo plans come at:
● Pro Plan- $99/month
● Plus Plan- $179/month
● Large Plan- $299/month
● Enterprise Plan- $499/month.
BuzzSumo also offers seven days free trial, so you can quickly try it without paying anything.
Used by more than 30K people, ContentStudio.io is a popular content marketing tool around the world.
The main features of ContentStudio.io are:
● Analyze the top-performing content of any niche.
● Plan and collaborate on content creation.
● Track your content performance.
● Schedule to share content on various social media platforms.
ContentStudio.io is surprisingly cheap and comes with four different plans.
The pricing of ContentStudio.io plans are:
● Pro Plan- $49/month
● Small Plan- $99/month
● Medium Plan- $199/month
● Large Plan- $299/month
Content Explorer from Ahrefs:
If you want a premium tool to analyze top-performing content on the web, then you can use the Content Explorer from Ahrefs.
You can find exciting and reliable topic ideas with advanced search metrics.
The main features of Content Explorer from Ahrefs are:
● Find the top-performing content on the web.
● Discover a page’s link building ability.
● Find useful SEO metrics, such as social shares, links, and more.
● Discover new trends in any niche.
● Target sites you want your site to get linked.
The Content Explorer from Ahrefs comes with four different plans and pricing:
● Lite Plan- $99/month
● Standard Plan- $179/month
● Advanced Plan- $399/month
● Agency Plan- $999/month
My Favorite Top #3 Content Marketing Stats:
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
- 93% of B2B marketers use content marketing. (Source: CMI)
- 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)
My Favorite Top #3 Content Marketing Quotes:
- I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou
- As the founder of this very important life of yours, you must decide to do less, to do your most important things. – John Jantsch
- Be regular and orderly in your life, so that you may be violent and original in your work.” – Gustave Flaubert
Tips By 116 Successful Bloggers, Entrepreneurs, Creatives & Business Owners – Why Choose Content Marketing Toolkit?
Matthew Meier @ Maxtour.co/
Many people think of content marketing as “free traffic”, but you will get so much more out of it if you include a budget.
We spend part of our budget on content marketing tools, and we love Ahrefs and Buzzstream.
They help us expand our reach, save time, and get a better return on our investment.
Our favourite tool is Ahrefs; we can use Ahrefs to do keyword research, optimize blog posts, and track our progress.
With the help of Ahrefs, we can drive thousands of relevant visitors to our website every month.
Nate Nead, CEO @ SEO.co
There is no shortage of content marketing tools available for digital agencies.
My biggest issue is dealing with feature overlap.
I always wish we could remove the features we don’t need and only keep those we use.
Because the team has, from inception, been entirely remote, we need to make sure we live by the mantra, “less is more” when it comes to choosing internal tools for our content team.
As such, we stick with project management tools that allow account managers to interface with the content team and the client in such a way that project tasks do not get lost in translation. Besides, we hire very well.
Yes, we use industry-standard project tools, but without the right people, we would fall flat on our face.
Jeff Neal, @ Thecritterdepot.com/
One tip recommends it is finding tools that will help you find supplemental keywords.
Everyone knows what their main keywords are for their website. But, it’s vital to discover supplemental keywords.
These keywords will help amplify your existing content and bring in users that may not know they are interested in your product or service.
Answer the Public is one of our favourite keyword research tools for content marketing.
It helps us discover relevant questions the people are asking in our field.
And it helps give our content team some focus, to help them build supplemental content for our website.
Katie Fellenz, @ Trustandwill.com
Select a tool that is user friendly
You and your marketing team will benefit significantly if the content marketing tool you choose has a smooth UX! Tools like HubSpot are easy to use and will ensure that your team is getting everything done on time without confusion.
Consider your budget
Many content marketing tools come at a hefty price. Make sure you compare the features and price points of the tools you are considering using. One significant aspect of HubSpot is that you can try out many of its features for free.
Go for more detail when it comes to analytics
When it comes to analytics, the more information, the better! You need to be able to calculate the ROI of your campaigns, track site traffic, and analyze SEO. Once again, all great tools that can be utilized by HubSpot!”
Carma Spence, @ Carmaspence.com
My favourite content marketing tool is Tailwind.
It started as a social media scheduler for Pinterest and recently added Instagram.
It helps you schedule your posts for the bests times that your audience tends to visit the social media site.
Since I started using it, my organic traffic –especially from Pinterest – has easily doubled.
It’s not free (although you can try it out for ten posts for free), but it is worth it!
My second favourite tool is old straight google.
Enter a search term, and the “People also ask” and “Searches related to” sections help you develop robust search engine optimized articles.
Finally, I’ve found SEO Book’s keyword density tool very helpful in determining what keyword phrases I can easily optimize older content – and even guest posts – for.
Bonus tip: Use this with Yoast’s WordPress plugin, and you can quickly and easily optimize any content on your blog!
Michael Lowe, @ Carpassionate.com
There are many factors to picking content marketing tools to assist you.
However, you want to focus on the key areas you are trying to achieve.
You want to ensure that it’s user friendly, that everyone can access and use this the business side to assist with growing the business.
You also want to make sure that the tool you are using is going to be useful and boost your revenue.
You also want to look at which ones are what is needed for your business.
Are you looking for an all-rounder that gives an overview of your social media presence, or are you looking for one that focuses on a specific niche?
Adam Korbl, Founder & CEO @ ifaxapp.com/
Choose marketing content tools to get you ahead of the game and make sure you are never struggling for plans on what to say.
The tools are there to help you create and think in advance so that even when it comes to your latest promotional tweet, you can have had time to consider what you want to say.
Choose an easily accessible tool, so that no matter when your AH-HA moment hits, you can easily schedule it and know you’ve hit the nail on the head, instead of wondering and accidentally re-word a mushed version of your original idea later in the day.
Content marketing tools give you the power always to say what you mean and to say it at precisely the time you want to say it which is an opportunity that you should take full advantage of.
Daniel Foley, @ Danielfoley.co.uk/
Content marketing tools are essential, but there are a lot, so while they can help you in many different ways, the first part of the plan is to decide where you are putting your focus.
It is pointless having every content marketing tool available if you haven’t got time to use each one properly, because you won’t be getting the real and full benefit they could provide your business.
For example, if you know you want to focus in on social media, invest in apps that allow you to schedule content, and that provide analysis of your engagements and interactions.
Use tools that can help you fight through the hashtag pit to know the best ones for you to use on each post.
Using these tools entirely focused can help you make all the difference if you can give them your complete attention.
Of course, in future you will want to focus in different areas, so set your limit and move between them depending on where it is you notice my need some extra assistance to hit your targets of engagement.
Abdulaziz Ali, @ Digitalgrowthboost.com/
Earlier in my career, I started to blog for the sake of writing,
And now I’m blogging as a means to earn a living.
And the ideation process and the deadlines are entirely different. So, I started looking for tools to speed up the process.
Content marketing tools are essential.
Especially if you’re a team leader or at the managerial level, popular tools like Ahrefs, Semrush, or Moz can guide you to content gaps with few clicks.
And fill your editorial calendar for the next few weeks in just five minutes.
You’re only a human.. sooner or later you will face a wall.
And you will feel you ran out of ideas for content. Content marketing tools will be your safety net. And giving you an unlimited pool of ideas.
Also, some of these tools can give you the advantage to address trending content while it’s still relevant.
Storm McManus, Owner/Founder @ Stormmarketing.com.au/
Content marketing tools come in all shapes and sizes and each with different purposes, so before you invest your hard-earned money, it’s wise to do your research.
Here are my top 3 tips for choosing content marketing tools:
1. Take advantage of free trials. But before you sign up, ensure you have the spare time to use the tool to its full capacity – e.g. if it’s a tool for creating landing pages, then write the copy first before signing up, so you are ready to start the landing page immediately.
Don’t waste the free trial time by signing up and then doing peripheral preparatory work!
2. Consider sharing subscriptions. Reach out to people in your professional networks (trusted FB groups can be suitable for this) and see if you can share the cost of a monthly subscription to test out the functionality of the tool thoroughly.
This also allows you to dive right in and see which subscription level would suit your business needs.
3. Bediscerning with your online research. A lot of review articles often include affiliate links, and while the advice may seem genuine, sometimes the writer is merely promoting products for their end gain.
If you’re looking for advice, again reach out to a professional network to find the answers from real-life users who are happy to share pros/cons.
Allan Borch, @ Dotcomdollar.com
In marketing, you need to understand the content, almost like a designer.
This is true whether you’re the brand manager or a marketing specialist who is part of a larger team. Consistency is expected, but duplication is considered a mortal sin.
You need to come up with something fresh every time, but in keeping with the brand’s image.
This is why using the right Content Marketing (CM) tools is essential. Efficient CM tools allow marketers to focus on core functions like strategy, planning, and team development.
Here are my three tips for choosing the right CM tools.
1. Ensure simplicity and ease of use. The tool should ideally be user-friendly. However, that doesn’t mean that you should ignore those who would have some learning curve.
Often, these are tools that have more features. Signing up for them might make more sense than using 5-10 single-purpose tools.
2. Focus on customer service. With tools and software, you always want something that has reliable and real-time customer support.
If there’s a dedicated knowledge base for the product on its official website, then that’s even better.
3. Select easy integration and easy interface. The tool/software or database should allow easy integration into existing infrastructure.
Do not jump to a new WordPress blog, if your existing site CMS does not support it. Try and find out what is most compatible and easy to integrate.
Bottom line: The success of any Content Marketing strategy is not just dependent on how it’s executed, but also on the tools that you use to do so.
Use the three tips above to find the right CM tools that will benefit you or your organization.
Simonas Steponaitis, @ Hostingwiki.org/
The content marketing tool should allow easy integration into existing infrastructure.
Don’t switch to a new WordPress blog if your site’s CMS doesn’t support it. Try to find out which is more compatible and which is easier to integrate.
Test, Evaluation, and Acceptance:
More experienced content creators and producers tend to use specific tools.
If they use free tools that do not affect the budget of the company, they should not be forced to use the new tools.
At the same time, be prepared to fully demonstrate the benefits of your new recommended tool to get your attention.
Identify New Opportunities:
Going one step beyond the health of your content and optimizing it are opportunities for new content.
Identifying gaps in market segments or places where there is no competition is a valuable tool for moving forward.
A useful content marketing tool should offer new opportunities, and you will be able to track the content you create to match that opportunity.
This will help you understand that the effort you are making is working and the possibilities are worth it.
Martin Seeley, @ Mattressnextday.co.uk/
1. Clearly define your marketing goals and stick to them.
Many software packages offer exciting features that are appealing and seem useful.
Still, more often than not, they become an additional expense when they don’t become usable with the initial marketing strategy.
If your needs are already met by the package and the extra features included, then consider it a bonus, but don’t spend more than necessary.
2. Consider the compatibility.
When choosing content marketing tools, look at those that are compatible with your existing systems.
This will save time and cost and will reduce the required work (and possibly costs) to move data between systems.
For example, if you need to purchase third-party software to pass information from the back to the front end of your site, then you may need to re-think your choice.
3. Evaluate data tracking.
Most software packages will come with reporting functions but check the output. Will you be able to use this information?
It may also be beneficial to investigate a software package that can automate certain operations, such as those that can track user activity on your site, then automate a pipeline to your sales funnel.
Windproof Gazebos, @ WindproofGazebos.com
Content marketing has become more popular, and it has become a new way of doing marketing.
There are more tools that you can use in online marketing than physical marketing because online marketing can generate marketing metrics that can be useful for your marketing strategies.
As I do the marketing for the company that I work, these content marketing tools make our process more effective and efficient.
That being said, here are the top 3 reasons why you need content marketing tools:
These Tools Are Automated. These tools can give you automated reports of your marketing performance which is what content marketers need.
Marketers can also use these figures to identify your strengths and what factors you should improve from.
Helps You Be Aware Of The Current Trends. There are content marketing tools that you can use to search for the best and latest content in the market.
No marketers should be left behind with the latest and trending content to be able to compete with other marketers.
Measure How Your Marketing is Doing.
You can measure your performance, how many people you have reached, or how are you well connected to people.
You can calculate your online influence with these tools in which you can gauge how your marketing is doing.
Kevin Miller, founder and CEO @ Thewordcounter.com/
High-quality content plus in-depth keyword research is significant for the success of a blog.
If you do the leg work and use keyword research tools like SEMRush or Ahrefs, you can identify hidden opportunities and then capitalize on those opportunities by creating high-quality, keyword-informed content.
Ahrefs is by far my best tool because it offers the most value and utility. I like to use the “Top Pages Report” and “Keyword Explorer“.
We can do a fully comprehensive site audit, etc.
The keyword data you can get from this tool is exceptional because it will show how difficult a keyword is to rank for on a scale of 1-100.
SEMrush is another great tool and is best for its “Traffic Value” metric and its position tracking.
I use this to go and choose my top 25 keywords per brand and monitor their fluctuation day over day, week over week, and month over month.
SEMrush is fantastic to keep track of where we are for our most valuable keywords to the business.
Akram Tariq, @ Yourlibaas.com/
Tools which focus on what works for ranking higher on Google.
For instance, SurferSeo scans the top 10 pages that rank for a particular keyword and lists down the most common phrases used.
It also shows recommendations on the number of headings, images, bold words basically, what has already worked for ranking higher.
Tools with integration with analytical tools such as Google Analytics. Suppose this isn’t available, the ones with detailed analytics available.
Social media platforms such as Twitter or Google Trends to list down the hot topics.
Fresh content ideas save a lot of time.
Catherine Way, @ Primeplusmortgages.com/
For content marketers, the most important questions to ask on tools in the SEO purpose of your blog.
For me the top tips I use to determine a new tool is doing it track or report on keywords, can these tools tell me recent trends or keywords that would be good topics, and how can I use this tool to create higher quality content.
SEO is so important for bloggers and content marketers that if you don’t have a great one, your blog is failing your business.
Girdharee Saran, @ Surveysensum.com/
There is no definite purview of the content marketing tool.
I would relate content marketing tools to the problems that content marketers face and how the tool can help you resolve it.
1. The most significant problem does not have a content strategy in place. Keyword and competitor research tools such as Google AdWords keyword planner, Ahrefs, Semrush are required here, and the other essential tools are editorial calendar such as Hubspot and schedule, etc.
2. Missing the comprehensiveness of the content is another issue that most content marketers face. Tools like Buzzsumo, Answerthepublic, Google search (People also ask) and QuestionsDB can help you understand questions searchers are looking for from your content.
3. Another problem is finding who are you writing for, most often content marketers end up focusing too much on what our competitors are producing. Tools such as Hubspot buyer persona, Xtensio User persona, or interview tools such as zoom or google meet are helpful.
Alejandro Rioja, @ Alejandrorioja.com
Content marketing tool is to allow my team an opportunity to manage workflow better; for instance, Airtable makes it convenient for us to collaborate on the blog articles, share feedback and make edits when required.
Secondly, some of these tools have the option of content distribution without having to spend a lot of time manually handling content sharing and marketing.
Thirdly, the fact that the content marketing tools collect data helps you optimize your content better so that it’s directed to what your readers are looking for.
Adam Rowles, CEO @ Inboundmarketing.com.au/
Content marketing tools are a time saver and help you get organized with your campaigns.
Content is an essential aspect when it comes to marketing. When you are working with multiple clients, managing everything isn’t easy.
So here is why we need content marketing tools.
(1) Managing International Clients
We work with many clients who are based in different countries. To manage their content and campaigns as per their timezone is not that easy.
Content marketing tools come to our rescue. So this is a tremendous advantage of content marketing tools.
(2) Measuring Performance
There are many platforms where you launch your campaigns. So first of all, content management tools help you to manage everything from one place itself.
The second thing is that it analyzes the performance. It enables you to decide what to do next based on the current implementation.
It offers easy integration and management.
(3) Focus on the essential but non-automated part
Any tool is meant to make life and work easier.
So content marketing tool takes care of things that can be done automatically.
So, for example, scheduling the posts is a type of automation. So this saves your time, and you can focus on planning, strategizing, budgeting, etc. variety of tasks.
After all, these tasks aren’t automated, and they need some serious attention. So a content marketing tool helps you focus on it.
Akshaya Chandramouli, @ Paperflite.com/
Content Marketing can get extremely frustrating without the use of the right tools that help you streamline your process and perform them effectively.
Factors to consider while choosing these tools:
· Ease of Collaboration and Editability –
Not only is physically walking up to your teammates each time you want to follow up on a task tedious, but it might also become impossible to do so, now that remote working is here to stay. So investing in a tool that ensures easy collaboration and editability becomes crucial, mostly when you work in large teams.
· Sense of Clarity –
Imagine your state of mind if you sporadically pen down tasks across platforms. Beyond the mental frustration, it becomes practically impossible to catch up with all of them!
Pick tools that help you organize your tasks in order of priority and at the same time, keep track of them.
· Reliability and Social Proof–
Reliability in content marketing can mean several things from giving accurate data about how a campaign is performing to not crashing when you use it for a large-scale campaign.
If you’ve shortlisted your choices, look for social proof that validates them. If it doesn’t, pivot.
Samiksha Srawool, @ Yummytummyrecipes.com/
I am an entrepreneur and a food blogger.
Hopefully, my response helps you know tips on choosing the right content marketing tool.
My main advice would be to select a tool that makes it easy for you to achieve your business goals.
For me, my business goal is to increase my site engagement through email marketing.
Hence I use HubSpot.
In my opinion, HubSpot is the best content marketing tool available. Its marketing module makes marketing automation very seamless.
HubSpot’s marketing component called “Workflow” helps structure drip campaigns and follow-ups very quickly.
Testing different landing page templates and CTAs within “Workflow” is also straightforward and intuitive.
I have seen a 7% increase in my customer conversions by using HubSpot.
Kari Sayers, @ Mompreneurmoney.com/
“I like to take the “baby shower gift” approach to choose which content marketing tools I use in my business.
I prefer my tools in a similar way to how I now choose baby shower gifts as an experienced parent twice over.
First, you don’t need all the fancy bells and whistles. Start with the minimum basics of what you need to hit your business goals successfully.
As an example, you don’t need to spend hundreds of dollars on creating a custom website. Get a basic SEO-friendly theme installed and focus on useful content creation.
Next, stay within budget. Don’t overextend yourself financially. You can upgrade as you earn more income from your content.
For instance, instead of me paying for expensive screen-recording software, I’m still using an inexpensive software that gets the job done for less.
Lastly, make sure you read reviews (both positive and negative) before you invest in any tool.
Try to learn what you can from other people’s experiences and mistakes. Sometimes the reviews even give you a better option to explore.”
Robb Hecht, @ Baruch ollege
There are so many Martech content tools available now; I’ve vetted many and these three below stick out because they somewhat free, are so easy to use and frankly, because they have names that are easy to remember (thanks brand marketers!) so
I can pop in and out of them by memory
My three favourite content tools are:
https://questiondb.io/ – for helping me find the questions my target audiences are asking about products and needs
https://mixkit.co/ – for excellent stock video
https://socialblade.com/ – for insights into what content works and doesn’t work on competitor YouTube channels
Milosz Krasinski MD at Chillifruit.com, Speaker & Blogger
“I don’t mind admitting it – I’m a big fan of using online tools to help boost my business. These days, content is super important, and I use three main tools to help to make sure that all of my content is on point and reaching the right people:
Buzzsumo is my go-to tool for figuring out what kind of content I’m going to publish. I use this one to analyze the current content trends and to find new angles for repurposing my old articles and blog posts.
I use the all-singing, all-dancing SEMRush for several content and marketing purposes. In terms of content, I use this convenient tool to find out what kind of content and keywords my competitors are using as well as running searches for trending keywords and phrases.
This is a great one if you’re on a tight budget as it’s a handy bag of tricks for anybody running an online business.
Kred is my secret weapon when it comes to figuring out how well my content is doing – anybody in the business of content needs a useful tool to measure performance.
There are hundreds of tools out there with different functions, but, for me, these three get the job done!”
Nick Swekosky, CEO @Marketmetrics.io/
Looking for a paragraph response from bloggers, entrepreneurs, creatives and business owners, Why To Choose Content Marketing Tools?
· A blog is a home base for all of your content. It sits on your website and provides a place to drive people towards. We recommend trying WordPress, Wix, Blogger, or Medium!
· Keyword research is vital to creating search engine optimized-content, more engaging advertising campaigns, and understanding user intent.
It’s best to find keywords that have high traffic, and low competition and Wordtracker is our recommended solution!
· It’s no secret graphic content is more engaging than text. Canva is the easiest way to create infographics, EBooks, and design compelling content graphics!
Kate Diaz, @ Swankyden.com/
The ultimate goal of your brand or business is to be on top.
For this reason, it is crucial to choose content marketing tools that offer something valuable and distinct that can help you reach your goal.
Avoid adding tools to your arsenal just because it is popular and others are using it.
Opt for the most compatible tools for your brand or business that can support its improvement.
Brett Downes, CEO @Harohelpers.com/
Choose a tool that you can scale with. This is vital for continuity with your business, because as it rises, you may need to switch software.
However, if you choose software with different levels, then you can continue using that as you scale.
This will prevent current staff from having to learn a new system which can disrupt the flow of your business and content production.
Not only that, the more they use these tools, then the more advanced they become at them – more efficient in their use and creating better content.
Freya Kuka, Founder @Collectingcents.com/
I think it is important to remember that just because there are a million tools out there, that does not mean you need to use all of them.
According to a Business Wire study, 43% of employees noticed that they have to switch between apps to get essential work done.
When you are trying to find the perfect content management tool, your top priority should be to find one that does everything you need in one place.
You do not want to have to use ten different tools to get one job done. The same Business Wire study also pointed out the 67% of all employees find work easier when all the necessary info is in the same window.
Useful content marketing tools will always be able to have everything you need in one window.
A great example of this is Trello or Evernote- both fantastic tools that can manage everything. I call Trello my main office for a reason.
Second, make sure your entire team is on board and understands how the app works if even one team member is confused- catastrophe. Whatever app you choose needs to be a team favourite- not just your favourite.
Lastly, once you start using this new app, take the time to measure helpful metrics like conversions rates, time takes to complete a task and overall productivity. This will help you decide whether the tool is useful or whether you need to switch to another one.
Neal Taparia, Founder @ Unscrambled-words.com/
I have two recommendations for choosing content marketing tools:
1. Look for details and numerous case studies. Great products will show you through example how they’ve helped companies.
Whether it be saving time, improving revenue, or saving costs, they’ll give you exact data on how they’ve helped other companies, and how. This is a sign of a great product.
2. See if they have account managers that can partner with you to use the product successfully.
They will have subject matter expertise to get the best value out of work. Moreover, it means the company is committed to your success.
Meg Marrs, Founder @ Saferseniorcare.com
As a content marketer and blogger, I am pleased to help out with this query!
Content Marketing tools can make or break an article. Creative and professional graphics capture the attention of readers.
Photoshop is excellent for producing graphics but takes time to especially if you’re not experienced.
Canva is a powerful content marketing tool that saves time, allows you to collaborate with team members, and comes with templates, so there is no need to have any design experience.
Amy Leonard, @ Colewood.net/
1 – Ensure to check tool features. – More features, the better. This means better performance and will also stop you from having to upgrade your software now and then. Advanced features can be beneficial.
2 – Speak to multiple vendors. – Do not rush to finalize the first one that tries to sell you the tool. You must see what’s out there and have a variety of options to decide which will be best for you.
3 – Check the vendor has technical support assistance. It will make it easier for you to install the tool and find your way around the features, along with hesitance in any errors or faults that may occur during use.
Nicole Garcia, @ Mostcraft.com/
Working in an online industry, I’ve seen comprehensive strategies to maximize what we already have, especially in terms of choosing the right content marketing tool.
I’ve been a manager of many startup companies and have discussed special tools to utilize for our company’s goals. Here are my tips in choosing the right content marketing tools.
· If you’re delving into an online business, it’s best to set up services from Google. Time and time again, it is proven advantageous to anyone working online because of how integrated it is.
· Refrain from buying or investing money on tools without proper vetting and research.
Especially if you’re a startup company, knowing which tools to support can further the goal of your business.
Availing blindly in any service platform may be unnecessary in some instances since there are better alternatives that suit your company platform well- and often than not, it is free.
· Part of the planning, when selecting a content marketing tool, make sure to assign a go-to person to delve deeply into the app or software.
This is to maintain proficiency in your workflow without burdening yourself with other tasks as you build the necessities for your business.
Justine Camacho, @ Talktravelapp.com/
We use many tools to produce content as they make the whole process of creating and distributing content quite easy:
1) WordPress: We use WordPress as the backend CMS to write content. It is easy and highly customizable and thus makes it easy to display content in various formats. Also, it is easy to learn and adapt to for even new content writers – and therefore is a big favourite amongst a lot of content writers.
2) SERPStat: We use SERPStat – an SEO tool to search for Keywords to include in the writeups and also analyze the performance of our content.
We are a young startup with limited funds, and hence find it a bit prohibitive to go for expensive tools such as SEMRush or Ahrefs.
On the other hand, SERPStat provides us with almost everything we need – from a keyword search, backlink analysis, competitive analysis, site audit, amongst other features and at a highly affordable price.
3) Canva: One of our favourite and easy to use design tools. Move over the expensive tools provided by Adobe, Apple and others and use Canva for its simplicity of use, variety of available designs and patterns, ability to collaborate within the team and sharp outputs.
They offer a free plan also which more or less satisfies the needs of a young startup. If needed, you can easily upgrade to a paid plan too, which is also not expensive.
4) Buffer: To schedule and manage our social media posts. Simple, easy to use, lots of analytics and very affordable pricing, including a pretty good free-to-use plan.
Buffer allows us to manage different accounts from the same place and makes scheduling super easy.
The free version is helpful for small businesses since you can manage up to 3 accounts and schedule 10 posts for each one (which is more than enough for small companies).
And, you can also pay the fantastic version, that is cheap and lets you schedule up to 100 posts for five accounts (which is more than you would ever need :))
Adam Lumb, @ Cashcow.media/
1) You can use some SEO tools to find new content ideas for articles/pages.
There’s a variety of different tools available which will tell you what keywords are being searched, how often they are being searched per month, and how difficult it will be to rank highly in Google for them, in theory.
2) Once you have created an article, a few content marketing tools will be able to analyze the text to see how optimized it is for SEO.
The tools will give you a variety of improvements that you can consider making to try and increase visibility within search engines.
3) By using a CMS (Content Management System) like WordPress, you will easily be able to add, edit, improve, or remove content on your site.
This makes it much easier to make adjustments when necessary, rather than using a complex system.
Matt Stormoen Co-Founder & CEO @ Mobibi.com
Here are my top three tips for choosing content marketing tools:
(1) Must be easy to use and straightforward.
This includes having a simple interface.
Your entire team must be able to collaborate, create content, and learn and use the tools without any problems. Otherwise, what would be the point of the tool?
(2) Must have easy integration with other platforms, such as Facebook, Twitter, Instagram, etc.
While you may not necessarily distribute your content to all the social media and content platforms, it’s still best to have easy integration so that you can better track where your content goes.
(3) Must be able to track performance and measure improvement.
As such, the content marketing tool must have a built-in analytics and measurement tool as well.
This is crucial as it will help you determine which kinds of content perform well and in which channel.
Ben Sibley, Founder @ Competethemes.com
Organizing your content marketing efforts with an editorial calendar is vital.
I use Notion to keep all of my upcoming posts in order.
In a glance, I can ensure the category variety is good, a few upcoming posts are scheduled already, and I can keep track of which posts have been promoted already.
Grammarly makes writing great articles so much easier.
No matter how much I focus on my grammar, I always make mistakes. Since I know that I have Grammarly to fall back on, I spend less time editing and blaze through my rough drafts faster.
Then I run the article through Grammarly and quickly update it with their suggestions.
If you’re writing top of funnel content, you’ve got to be keyword-focused.
SEMRush has a robust set of tools for researching keywords and also storing them in lists.
This makes it easy to create a collection of related keywords to include in your post.
Then once you publish, you can transfer your primary keyword over to the position tracker to watch your performance.
Nathan Binford, VP @ Marketchorus.com
It’s just not possible to produce quality content marketing at volume without the support of sophisticated content marketing software.
There’s too much to do, too many sources to follow, too much data to process…
But remember, less is more.
The more tools you or your team invest in, the more steps you’re adding to your process.
When evaluating content marketing tools, stay focused on what’s essential: efficiency.
Your tools should make you more efficient.
Saving time is one of the best reasons to invest in content marketing tools.
Look for solutions that automate the most time-consuming parts of your process, like research (BuzzSumo, SparkToro, MarketChorus), lead nurturing (HubSpot, Marketo, Pardot), and optimization (DataBox, Google Data Studio).
Reducing waste keeps you lean, agile, and efficient.
If you’re producing content at scale, you may need to invest in either a content distribution system (Kapost, Content.ly) or a project management system (Monday, Wrike, Teamwork).
Tools that can help you amplify your content, getting more views and engagement on your hard work, are incredibly valuable.
This is why you’re making content in the first place, right?
Promoting content is hard work, but some platforms can assist you in this process (QuuuPromote, Triberr, Zest.is).
Bruce Harpham, @ Bruceharpham.com/
“It is important to use content marketing tools because they are essential to productivity.
By using tools like Grammarly, Frase and UberSuggest, I’m able to produce SEO optimized and highly readable content each week.
These tools improve the quality of the blog content I publish without requiring extensive editing.
If you are just getting started, you don’t have to buy multiple tools.
Choose one tool to improve to focus on first, become proficient at it and then add additional tools as needed.
I started with Grammarly. Later on, I added UberSuggest and Frase.”
Vipin Chahal, Founder @ Returnpolicyguide.com/
Brand owners rather than focussing on repetitive functionality of marketing/social media can now focus more on the quality of content created and analyze the inputs they get from it only because of the content marketing tools that are available in the market.
However, it is vital to make sure that you choose the best tools so that you receive maximum benefit from it in the long run.
The tips for choosing the best content marketing tools:
1. Ensure that the tool that you choose is easy to use and is simple to handle the optimum workload in the future in a short period.
2. Focus on customer service and try to customize your content to the demands of the customer so that they feel more connected.
An immediate feedback system is one of the significant features of a useful content marketing tool.
3. The interface should be comfortable, and the tool should easily integrate with any system that you work on so that you can handle it remotely or on-the-go also.
Content creation and designing are two of the essential aspects of today’s modern world, and almost all products depend on them.
So we have to be very sure about what outlook we are presenting of the client’s product.
Dale Shetler, Founder @ Fishingrefined.com/
I run Fishing Refined, an affiliate site dedicated to recreational fishing.
I test and review all kinds of tackle and publish content to help my fellow fishermen pick the right fishing gear.
Google, as well as humans, use a perceived authority in assessing a website; both look for signs that the site offers expert knowledge in a specific area.
Content marketing is a great way to earn that authority, and I’ve had a lot of success using these tools to boost my content marketing game:
o Buzzsumo—This is the best multi-purpose content marketing research tool I’ve found.
It helps me analyze the topics I want to address and guides me toward the topics that will perform best, factoring in things like social shares, backlinks, and influencer interest.
o Trello—When the research phase is over, and I start writing content, I manage the work with Trello.
As project management tools go, it’s effortless to use and gives me the chance to create a roadmap for my content output.
o Grammarly—When I find errors in the content that other site owners publish, I wonder about their attention to detail. Maybe some visitors have a more forgiving reaction to typos and misspelt words, but I strive to ensure all my content is error-free.
No tool helps me do that more than Grammarly. It’s like having an English expert sitting next to me as I write!
I keep my content current, detailed, and accurate, and these tools help me in that effort every day!
Muhammad Jalil Nawaz, CEO/ Founder @Mountainise.com/
The reason for choosing content marketing tools is the same as using any other type of tool; it saves time, improves performance and makes our tasks more manageable.
So tip number one for choosing a content marketing tool is to shortlist tools that help in keyword research.
For that purpose, BuzzSumo is exceptionally helpful at finding the most relevant content on the internet.
We use BuzzSumo regularly to find content ideas and topics.
The second primary reason for using content marketing tools is to organize your approach and strategy.
Collaboration within the team is necessary for long term content marketing success.
To achieve this collaboration, Trello and Asana are the best coordination tools for teams.
These tools allow the creation of boards or tasks which can be easily managed and accessed by the entire team so that everyone is on the same page.
Finally, content marketing tools are necessary for monitoring performance and creating marketing funnels that channel users to the end-stage.
There’s no point in writing content if it doesn’t lead to traffic and conversions, which is why you can use tools that help you plan out marketing funnels and assess the effectiveness of the content strategy.
ClickFunnels is our tool of choice for creating marketing funnels and converting leads into customers.
It’s important to remember that content marketing tools are only useful when they complement your business objectives and the corresponding strategy.
Matt Diggity, Founder and CEO @ Diggitymarketing.com
“If you’re in the business of creating content for SEO and search engine marketing, the one tool you can’t afford to be without is Surfer SEO.
Whether you’re writing the content yourself, or you’re outsourcing keyword-based briefs to freelance writers, Surfer analyzes the content that’s already ranking on Google and breaks down exactly what your content needs to do to compete in a staggering level of detail.
Everything from the overall word count, to the optimal use of primary and secondary keywords and other vital words and phrases, is displayed in Surfer’s built-in content editor.
If you prefer to work in Google Docs, install the free Surfer Chrome extension and you can implement all of Surfer’s guidelines on that platform instead.
Surfer isn’t just for creating new content, though. You can also use Surfer to audit existing content and optimize it.
Somewhat counterintuitively, your existing content might be too long to rank in Google’s SERPs.
I’ve followed Surfer’s recommendation to reduce the word count on numerous pages and have watched my ranking skyrocket as a result.
For me, Surfer is hands down the most powerful tool in the arsenal.
of any professional content marketer.”
Bilawal Gul, @ Thefashionjacket.com
My three tips are; Ease, Interactive, budget.
In the field of content marketing, I always go with the tools that are easy to use and are equally efficient.
It must ensure that your employees can get the hang of it without much trouble.
Secondly, it has to be swiftly integrated into your already existing system and should always produce better result instead of jumping into a completely alien tool.
Other things that should consider are if it is interactive with multiple users, whether or not it has integrated artificial intelligence to sort content based on performance analytic.
Lastly, I never recommend to invest high-budget if you are a small business owner as long as you are good to go with crafting manual strategies, you should reserve the budget on other sides of your business.
I experienced a few high budget content marketing tool, and I end up using very few of their features because most of the time, I didn’t even need to explore advanced features.
Therefore, you must understand your requirements before heading to purchase one for yourself, it should not just because other people are using it, so should you.
Aditya Vyas, CEO @ TheCarsInsider.com
As per my experience in content marketing, a tool that could provide insight on competitors and keeps you up to date with what they are up to is very useful and should be the prime factor when choosing a content marketing tool.
Another is scalability. I prefer a tool which can let me expand my business without having to change the tool soon.
Scalability is essential when you have plans to grow your content management in the coming years and training your staff on a separate tool at that point can be difficult and challenging.
My next tip is to choose a tool that lets you dominate and analyze the Social Media platforms based on your defined audience.
A tool that enables you to see the analytics on your published post and suggest some ways to improve the future post by referring to a specific time and content type is what you are looking for.
Generally, it would be best to define goals and sales funnel to help you utilize the content marketing tool at most.
Brian Kiselstein, Owner @ Screwthedailygrind.com
I’m a blogger and an affiliate marketer.
I’m focused on affiliate marketing.
I’ve started my journey as a blogger’s primary resource for getting started with their entrepreneurial journey.
Like many of the bloggers, my blogging journey began with several mistakes, bumps in the road, money wasted on useless investments, and of course, an intense ride on the emotional roller coaster to success.
Through my many mistakes, I’ve persevered and continued to follow along my path to achieve financial independence like many of you might be craving today.
The days of clocking in, having my work overseen, and catering to someone else’s schedule has become a foreign concept to me.
While at the moment, I’m only halfway towards achieving my dream, I am still an encyclopedia book of knowledge on what to do, and most importantly, WHAT NOT TO DO!
Let’s smart content marketing tools are the best thing to research, write, manage, analyze, and measure the result of your content.
Recently, it has been widely noticed that companies are spending millions of dollars to achieve tremendous results.
The most important and noticeable thing in content marketing is that it costs around sixty per cent less than traditional marketing and brings 5x time more customers to the customers and increase sales.
The questions arise here, do you need these tools?
Well, the answer is here, Yes.
If you analyze the data of the past ten years, then you can see the dramatic change in marketing and competition for getting more vital and more significant market share to get more revenue and profit.
As the world is getting more dependent on online information to reduce people’s effort, so the companies are also taking this chance to get more customers.
They are appointing more and more content marketers gradually and again do that in the future too. But all content marketers will not get success.
A successful content marketer must have expertise, proficiency, technical knowledge and trend adaptability.
I know you see many tools through your online search by typing “best content marketing tools” and the results you’ll get are confusing to decide.
There are Three best online tools available for content marketing tasks.
The first one is for content influencer marketing tools; secondly, the content management tool, and finally, the digital analytics tool for measuring content performance.
• BuzzSumo: This is the best influencer marketing tool to track what your competitor is writing about and how they are doing.
This app shows you how to write and get more influencers to boost up your sales by promoting your content.
You can see easily how your content is doing and how many times and which platforms it was shared so far.
You can also find broken links and keyword ideas from these platforms by analyzing the sharing site URL manually.
You may get a significant chunk of high-quality broken links sites and also expired domains to use while ranking your content.
You can also get alert of your competitors how they are performing now and what they had posted recently.
• MailChimp: Companies get tons of new orders, subscribers, visitors through sending their latest news and content through customer personal email.
These email marketing should be a part of your content marketing strategy.
You may send the information to your visitors one by one.
But it’ll take a lot of time and effort when you do this manually.
Mailchimp makes this process automated for you.
You have to input the list of emails whom you want to send your recent content publishing alert, and this tool will automatically send the latest update to your desired customer emails.
You can also track who is opening your emails and who is not. Then you’ll able to send them alternate offers to convince them.
• Google Analytics: If you want to work online and trade virtually, then there is no alternative to track your content and site performance to see how it is doing!
Google Analytics shows you the real-time data and conversion rate of your visitors.
It also shows you which contents are doing well and which are not. You’ll able to decide the retargetable keywords list and modify the focus keywords in your content and graphics to get more success.
Content marketing is the most critical part while ranking any site or getting more hits on your sales revenue.
You must be aware of what you are doing for your content marketing growth and know-how to measure your progress.
You’ll able to fulfil your desired progress only while you can adapt the change by knowing that”.
Remember, you must have a great and informative content to convince your readers and turn them into your customer.
An experienced content marketer knows the psychology of its readers and how they should market that content.
But my suggestions will be, take these three tools seriously to get your desired result in content marketing.
Kerri Feazell, CEO @ ConcurrentProductions.com
My top tips for choosing a marketing tool come in the form of questions to ask yourself when you’re considering investing in any marketing tool:
1. How are you going to use the tool?
2. What result do you want to see from the tool?
3. What is the value of the impact on your business?
We use these questions in our sales calls to help our clients understand the value of the tools we offer them, and if they don’t get the answers they want to make their investment worthwhile, we don’t work together.
For example, I use in video and the common mantra of the day is: “you need video.”
But that might not necessarily be true for your business.
If you’re considering video, you need to know how you’re going to use it, why you need it, and what the value of the result is going to be for your business if the tool is successful.
That’s the only way to measure the effectiveness of your marketing tools.
For example, we recently had a client who realized they could strategically use a video as a substitute for their in-person sales calls to establish immediate trust.
They also used it to submit to a business accelerator program successfully.
With these two results in mind: establish trust as a substitute for in-person sales meetings and secure a spot in a business accelerator, the value of the results of this marketing tool is exact, and the investment makes sense.
Sarah Mayfield, @ Romantific.com/
Companies like us need content marketing tools to help us in creating excellent quality content that our readers can connect and engage with.
And these tools help us in the curation and distribution of our content which makes for better and improved readers engagement.
As for my company, in choosing a content marketing tool that fits our brand, we look for these three qualities:
Ensure it’s easy and straightforward to use: Since every one of your team needs to use the tool, the tool has to be easy to navigate and user friendly.
Check if they have good customer service: You need to have a reliable tool, and when you need technical support, you should be able to rely on them.
Measure if the tool surpasses your expectation: The tool you are using should offer the value that it exceeds your expectation, and it reaches your goals as a brand.
Sonya Schwartz, CEO @ Hernorm.com/
As a business owner, I believe the best content in marketing helps build trust with leads and customers.
Because content marketing helps to improve transformation as it allows me to connect and educate with my customers, and it is an essential tool for my business since it gives my customers the information they need before arriving with the purchasing decisions.
Here are the two best content marketing tools:
Mailchimp – this helps you build an email list with subscribers who are genuinely engaged with your content, and it’s free.
Kred – this allows you to build your influencer by analyzing Facebook and Tweeter activity, and this is a perfect resource for building credibility and trust.
Musau, @ WapCar.my/news
As a senior editor and a professional content writer, I used to be challenged when choosing the content marketing tool to use in my assignments. Experience is the best teacher. This is no longer a challenge.
Here are the three practical tips for choosing the most suitable content marketing tools for all your assignments and responsibilities:
· The best tool to help achieve your immediate goal- Before writing the article, your primary goal was to get some practical tips from practitioners for your item.
You chose HARO. Similarly, my primary goal as a freelance writer was to showcase my writing prowess.
I chose WordPress. And as an editor, my primary goal is to correct errors in every submitted article.
My first tool is Grammarly. Therefore, to choose a content marketing tool, consider your primary goal.
· Free and open-source content marketing tool- When choosing a tool, my first love goes to the free and open-source content marketing tools.
Content development and management are expensive. Don’t add more expenses or you end up spending more than you are earning.
· Consider choosing tested and proven content marketing tools- Now everybody is pretending to be software or app developer, thousands of content marketing tools would not only mislead you but waste your essential resources.
Sarah Walters, @Thewhitgroup.com/
Content marketing tools are the best way to keep track of engagement and audience to your blog and website.
And, they also help in generating ideas and keywords, analyze how your competitors are doing, and what’s working best for you.
I’ve been using SEMrush for a while now.
It’s truly an all in one marketing tool, with its in-depth analysis of every aspect of a website.
Thus, I conclude content marketing tools are best friends of an online website/blog.
Scot J Chrisman, CEO @ Themediahouse.co/
My business is merely focused on using digital marketing to generate more sales and to increase its online presence.
One way to achieve this is to choose the perfect content marketing tool that will help us be consistent with our goal.
When selecting the ideal content marketing tools to use, always consider factors that will affect your decision.
Here are some tips on how to choose the perfect marketing tool:
Ease of use. Make sure that everyone on your team will be able to operate it. The easier it is to run, the better.
It is better if the tool is easy to use but has all the features you require to have a better output.
Train your team very well so that they will be able to maximize its features.
Know your budget. Make sure to work within your means because not having enough budget will eventually cause the whole process to stop.
Also, it doesn’t always need to be expensive, sometimes, knowing how to maximize the features of your chosen tool will do wonders.
There are also content marketing tools like Hubspot, WordPress, and Google Docs that are free but has lots of features that can help you formulate more effective marketing strategies.
Meets your requirements:
It is essential to use a tool that will help you reach your goals.
A comparison of different tools will help you make a better decision. Various tools have their specialization, so it’s up to you which one to consider.
Janice Wald, Blogger, Speaker, Author @ Mostlyblogging.com
You need to optimize your content for SEO. The way to do this is by using an SEO keyword tool.
There are many both free and premium tools to assist you in keyword research.
The goal is to find a keyword with a high monthly search volume that few people are writing about.
Make sure the online competition is easy. Keywords tools will tell you both of these.
Once you find the keyword, Put it in your headline, your subheads, your introduction, and your conclusion as well as the body of your post.
If you do your keyword research correctly and optimize your post correctly, you can rake in boatloads of Google traffic for years.
Juliana Weiss-Roessler, Co-Founder @ Wrdigitalmarketing.com
Think about what people are feeling right now.
With a variety of clients, we’ve seen that content does best when it’s discussing current problems.
Stress is pretty universal at the moment.
But what specific issues are worrying your target customers? Speak directly to their concerns.
Let them know you see them.
You know what they are going through. You don’t necessarily need to offer a direct solution.
The goal is to empathize and make a connection on an emotional level.
Sarah Sherren, Content Marketing Strategist @ Bestcompany.com
When writing articles, it’s not enough to include a keyword or phrase a few times.
I like using MarketMuse’s optimize function to perform a semantic analysis for each keyword I want to target.
Then I use the related keywords it finds and try to include them in my article.
This helps me make sure my content is truly a holistic approach to the topic and gives more information that the consumer would want to read.
Using this tool has helped my content climb up the rankings much faster than keyword stuffing.
Brett Banchek, @ Overnightflowers.com
When you create content for your blog, see it as your “free gift” to your visitors for visiting your site.
Fill your blog with how-to guides and articles that can help them use your services or products in unique, out-of-the-box ways.
Be sure to market this content in a variety of ways, via social media, newsletters, link exchanges and more.
Carrie McKeegan, CEO & Co-Founder @ Greenbacktaxservices.com
When you begin setting up a content marketing strategy with several writers, many companies may not think about the “voice” that they wish to maintain.
It’s easy to become super-focused on topics, keywords and the like, but ensuring that your content is consistent can add to your company’s professionalism.
The best way to do so, we discovered, is to outline the tone that you wish to use, along with focus works and other aspects, in your company’s Standard Operating Procedures.
This way, they can always be revisited for further clarification, and you can add other important information as it arises.
Sandra Matthews, @ Theproductanalyst.com
Based on experience, our engagements went up when we started to use this free tool.
The good thing about gravity is that it curates contents for readers making every website visit personally designed for them.
It suggests contents for readers based on their age, location, likes and interests filtered through search engines.
What brands need right now is engagement, and using free tools such as gravity is pivotal in reaching target reach.
Danelle Conlon, Director of Product Marketing @ Ignitevisibility.com/
Integrate rich snippet targeting into your content strategy.
Google is making search results more rich than ever with featured answers, images, people also ask sections and so on.
In your copy writing, research which featured/rich snippets appear for the keywords you’re targeting and integrate that into your content strategy for a chance to win in this space and get higher visibility.
For example, if you’re writing a piece of content around a question, realize that Google likes answering questions in search results but it needs to be structured correctly.
The best way to do this is to ask the question in an H2 or other subheader markup, answer the question directly and succinctly immediately following the question (keeping in mind this text is what will be likely to get pulled as the featured answer), and then you can elaborate further after.
Lauren Locke-Paddon, VP of Marketing @ VocalVideo.com/
Our marketing strategy in 2020 is all about short, authentic video in our organic and paid social channels, on our website, and for customer acquisition and activation programs.
We have been able to source dozens of brief videos from our customers and influential marketing leaders by making it a win-win.
In exchange for helping these folks build their personal brands, making sure we’re not taking up too much of their time, and making it very easy for them to record their thoughts, we are getting awesome videos.
We’re seeing high engagement and conversion in our campaigns that use these 15 second to 10 minute videos.
Dan Bailey, President @ WikiLawn.com
I feel every marketer should have solid templates in their kit for each platform they’re marketing on. Email, Facebook, Instagram, etc.
These templates should include sample images or videos that have performed well in the past, sample headlines, sample text, and a strong call to action as a bare minimum.
Templates like these (using proven elements from previous campaigns) can be used to tweak and/or create new campaigns by degrees.
You don’t need to reinvent the wheel if you’ve got elements that work.
Tim Hill, Co-Founder & CEO @ Socialstatus.io/
My tip for effective content marketing is performing in-depth social media competitor analysis.
Understanding what competitors are posting on social media and the performance of that content (engagements and engagement rate) is key to crafting your own content strategy and content pillars.
By taking a data-led approach you can shortcut the “test and learn” process and integrate content pillars that you known are already resonating with audiences.
Conversely you might decide to craft content completely separate of competitors to be unique and stand out.
That’s a good approach too as long as you’re benchmarking performance of these content pillars against competitors.
Use a Compeittor Analytics (https://www.socialstatus.io/competitor-analytics/) tool to track, benchmark and report on performance.
Blake Sutton, @ Electricalknowledge.com/
When preparing your content marketing strategy, it’s imperative to keep organized.
For your content calendar, you must understand what is trending, and then to take that topic and extend it.
You’ll always want to make sure that your content is concise, but that it includes just a bit more information than the other posts that are ranking for that same subject matter.
When it comes to topics for 2020, we are focusing on ways to help the average business person.
Readers are looking for ways to save time, do their part to help the environment and find any way possible to become more recognized for the tasks that they perform.
So, we are including ideas such as apps to help you stay organized, ways to be ‘more green’ at the office and how to make your project stand out from the rest.
David Adler, Founder and CEO @ Thetravelsecret.com
Creating Content that Matches User Intent
If you’re a content marketer and you haven’t been keeping your finger on the pulse of Google’s moves toward an intent based algorithm then there’s a good chance you’re missing out on opportunities to meet your target audiences most pressing concerns so every content marketer should be using some type of SEO tool like Ahrefs or SEMrush to understand how their target audience is searching for information at different buying stages.
If you have an accurate bird’s eye view of what your audience hopes to get when they’re searching for terms related to your industry than you can use your resources more efficiently and create content that helps guide users toward conversion.
Husam Machlovi, @ Withpulp.com
Hands down, the single tip that’s been the most effective for us has been to document our day-to-day.
This has opened so many content ideas for us.
We went from having to plan content weeks ahead to being able to do it a day in advance based on a single theme of:
What did we work on yesterday?
This has translated into a few topic ideas that have been an endless source of content.
Yes, we continue to share the finished work that we deliver for our clients.
But in addition to this, we also share our feelings about how a day or week went.
We share what fun looked like for us in a given week.
We’re also getting into the habit of sharing the work that was never completed, or the exercises/drills that we do in a given week.
This has been stuff that’s usually been behind-the-scenes for us but sharing it as content as helped us connected more deeply with our audience.
Rex Freiberger, CEO @ Gadgetreview.com
I feel the biggest thing content marketers need in their toolkit for 2020 is a solid way to mitigate the fatigue many people are feeling.
With lockdown a reality for most of us, social media, email, and other virtual interactions are all we have.
People become blind to traditional marketing and are beginning to catch on to content marketing.
To get around this, you need to find ways to grab their attention.
Your content should have immense value, and it’s worth investing in top-notch content producers and paying them well to stand out from the pack.
Allan Borch, Blogger @ Dotcomdollar.com
No one can create a truly detailed plan and successfully implement an effective content marketing campaign without one.
If you’ve been skipping this step and making it work, then you’re probably just been continuously lucky.
A content audit determines your current performance. It allows you to understand what works and what doesn’t.
While carrying out an audit, some details to check include:
- Top-performing content
- Low-performing content
- Content publishing frequency
- Ranking keywords
Bottom line: The more you understand your current performance – and the reasons behind your performance – the more knowledge you’ll have to help you develop future content marketing plans.
Swati Chalumuri, Founder @ Hearmefolks.com
Ease of getting blog ideas –
Arguably, the leading SEO trend in 2020 has been winning the snippet and incorporating standalone answers to other questions related to main keyword.
Retrieving the numerous FAQs quickly during content creation has been the problem.
With this in mind, I believe that Question DB is the content marketing tool that webmasters should utilize.
Not only does it scour the internet for any and all questions that arise from a given topic, but the tool also gives you the results in order of popularity.
All you have to is pick the top questions and centre your blog idea around them.
What’s more, you can scroll down and pick unique keywords that you can rank on exclusively.
Karthik Subramanian, @ Nurturebox.ai/
If there is one toolkit, that I’d recommend, it is Grammarly.
The simple reason behind it is that even this mail that I’m typing, I know Grammarly is watching my words and nudging me in the right direction.
Their Chrome plugin is immensely helpful when it comes to writing anything on LinkedIn, emails, and even those bite-sized posts on Twitter.
And, their app is super intuitive – I didn’t know there were so many nuances to English grammar until I used it.
That said, I’d suggest don’t become over dependent on it to the point that you’re looking it up every time you write something.
Sometimes, it is best to let the words flow as they make better sense naturally than in bottled-up templates.
Syed Irfan, @ Gigworker.com/
Having a content marketing toolkit helps us in creating content efficiently and consistently.
Understanding your customers’ pain points and concerns is the key to creating effective customer-centric content in 2020.
“Customer-centric companies are 60% more profitable than those that are not.”
That is why we love AHREFS.
We use it to do research about content that works well in our niche and what our target audience is looking for.
It helps us in coming up with topic ideas for our blog posts. We also identify the keywords that get more searches and are getting lots of social shares and/or lots of backlinks.
We include these shortlisted keywords in the title of our article, body, and URL.
There are many other features that help us in finding out why our competitors are ranking so high and what we need to do to outrank them.
Marc Gadsdon, Director @ Logicata.com/
Content marketing tools are important, but there are a whole host of them, with more being released every week.
If you’re budget conscious or a startup, try to pick a product that covers a variety of important tasks such as – keyword ranking, site audit, link research are the main ones as they cover the 3 pillars of a website – content, technical and links.
However, some of these broad tools can cost a lot, and if your business is new it won’t be ranking for keywords for a few months at least, plus links will be at a slower pace.
In that case, I’d recommend using Screaming Frog, a site audit tool which can flag up any site issues.
It is free for a site up to 500 URL’s, although some of the better features are only available on the paid version, which to be fair is only £150/$200 a year, worth every penny.
Compared to the tools I mentioned earlier – AHREFs & SEMRUSH are prime examples of general tools, they can cost – minimum package – $99 per month.
Charlie Worrall, @-imaginaire.co.uk/
Content marketing has become such a huge part of everyone’s online strategy and so it’s important to differentiate yourself from the hundreds of those out there doing the same thing.
So, my tip is to make sure that you’re able to make whatever you’re putting out there different.
The hard thing is that everything has been done at least once, so you need to be able to take an idea and adapt it to your strategy so that you can offer something unique or something that just offers a solution to someone’s problem.
Sonya Schwartz, Founder @ Hernorm.com/
If we want to put out the best content possible that could mesmerize and pique the interest of our target audiences and our followers, we have to have a collection of photos and images in our library.
And as for my dating company, we use a lot of images to attract our target audiences because we know these visual elements add color to our content.
Not only that, but it also gives purpose and meaning to the content that we publish.
Plus, having photos on our content makes it easier for us to market our brand to our target audiences and followers and it also makes our brand stand out against our competitors.
Martin Seeley, @ Mattressnextday.co.uk
As the CEO, content marketing is our long term investment in my company and part of our marketing strategy.
Though it requires a lot of time and resources like a content marketing toolkit, eventually it can generate more customers and sales.
And my best content marketing toolkit is Hootsuite because it can help me manage social media and we cannot deny that most of the people nowadays are using social media as part of their daily routine.
With this tool, I can connect to different social media platforms and view my latest posts and scheduled them which means that I will never miss a moment when sharing content online.
Samantha Moss, @ Romantific.com/
Many have been forced to stay at home due to the ongoing pandemic, and as this has changed the landscape of online behavior by users, it has affected the SEO of sites.
As a producer of online content, my recommendation for the 2020 content marketing toolkit is to pay attention to your SEO and the evolving trends.
One tool in particular is Google Analytics.
Aside from the reports and insights, they have announced that by next year, they will be adding new algorithms that will be paying attention to metrics that will likely be affected by the ongoing trend of desktop browsing.
Scot J Chrisman, Founder and CEO @ Themediahouse.co/
For a company like mine, which is more focused on generating sales and building an online presence using digital marketing, knowing when to post is a great way to achieve this goal.
For content to serve its purpose, knowing when your audience is most active will generate higher engagement and broader reach.
Setting up a posting schedule will make the work easier..
There are lots of tools available that can help you schedule your posts.
You can also check the analytics report of each post so you would have a basis for planning your next posts.
Milosz Krasinski, International SEO Consultant, Speaker Blogger @ Miloszkrasinski.com/
For me, this is a really easy one. My business is almost all about content marketing and, over the years, I’ve tried out a few tools.
Through my research, I’ve discovered that SemRush is really the only tool that I need – and, therefore, the only one that I use.
I’ve been using this for a while purely because it’s huge set of features, including topic research, templates, content audits and keyword research, give me everything I need to make sure that my content is relevant, on-topic and super-optimised.
If you really want to spend money on a whole bunch of different tools, go ahead but, I can save you a lot of time, money and hassle by recommending this one.
Being a web consultant, for me the most useful tool right now is Surfer.
It helps you optimize your content for specific keywords with its intuitive Content Editor.
What it does is it analyzes the top 10 in the SERP and takes an average number of keywords, giving you the required keyword density and article length.
Also, it suggests other words you should use in your post so it’s optimized the best it can be.
Besides that, there is a bunch of other parameters such as the number of headings, bold words, paragraphs and images. All in all, a really helpful tool.
Joanna Zambas, Content and Marketing Manager@ Careeraddict.com
The most effective tool needed in any content marketing strategy is a keyword planner.
You’ll find a few tools on the market including Ubersuggest, Ahrefs, Google keyword planner among many others, and they all have their strengths and weaknesses, so choose one and stick to it!
Make sure you check the data and popularity of your target keyword before you proceed with any written material.
Hina Ilyas, @ Alejandrorioja.com/
I use a content marketing tool to allow my team to better manage workflow, for instance, Airtable makes it absolutely convenient for us to collaborate on the blog articles, share feedback and make edits when required.
Secondly, some of these tools have the option of content distribution without having to spend a lot of time manually handling content sharing and marketing.
Thirdly, the fact that the content marketing tools collect data helps you optimize your content better so that it’s directed to what your readers are actually looking for.
Dayana Mayfield, @ DayanaMayfield.com/
The top tool for content marketers in 2020 is StoryChief.
The StoryChief app lets you easily work with all of your content writers in one platform.
You are able to assign blog posts, review them, approve them and then with one click, publish them to your website since StoryChief integrates with popular CMSs like WordPress.
You can also manage promotion with StoryChief to promote your blog posts on social media and with your email newsletter.
Chelsea Roller, @ Rankfuse.com/
There is no such thing as too much research! If you feel like you are going overboard on keyword research and competitor analysis, you probably still aren’t doing enough.
Look at things from different angles. Answer EVERY question about a topic.
Read what your competitors are publishing, don’t just see what they are putting out there.
Go further than your competitors are willing to go—every time! Do “too much” when it comes to research.
We use multiple tools to perform research:
Google Analytics, Moz, SEMRush, Answer the Public, Google SERPs (and the related topics/people also ask sections), and anything else we can get our hands on.
We are greedy when it comes to research. We want to know everything we can before developing a content calendar.
Dave Bowden, Content Marketer, Blogger and Founder @ irreverentgent.com/
My number one content marketing tip for 2020 (and beyond) is to master keyword research, and use it at the core of your SEO strategy.
So often when brands get into content marketing, they create content that’s focused on the information they want people to hear, not the information people are actually looking for.
When you focus on keyword research, you not only gain a better understanding of what questions your target market is trying to answer, you also increase your odds of your content being discovered, clicked on and viewed.
Implementing this strategy on my own blog has led to huge gains in traffic, and organic has become by far my largest single source of traffic.
Elna Cain, @ Elnacain.com/
For your content marketing toolkit in 2020, the one thing you need is a trusting brand.
You create a brand that people like, know, and trust with your highly valuable content and message.
By building brand ambassadors, you’ll be able to reach a wider audience, collaborate with other influencers in your industry and, above all, be so authentic that people will want to buy from you.
The first steps to creating a trusting brand are storytelling and conversational copywriting.
As a copywriter, I work hard to weave in my stories to connect with my audience and build an authentic relationship, so they truly know me as a person behind my products.
Dana Schulte Sheehan, @ Littlebirdiemarketing.com/
The number one thing in any Content Marketing Toolkit should be value. Provide value in everything you write, post, and share.
Creating consistent value to your readers shows your expertise, which creates authority.
Authority is how you get regular readers who show up to learn more from you every day.
This is essential for affiliate marketers (traffic is everything), and for everyone else, consistent value turns readers into clients or customers.
The type of value varies depending on your product and services, and on your reader’s needs.
Figure out what your readers value and write with that in mind. Really, it’s about your readers, not you!
Justin Kerby, @ Getsomethinggreat.com/
Forekast is a fantastic tool that allows content marketers to plan out their marketing calendars and see what events are coming up.
Marketers are all too often reacting to trending events, but Forekast allows users to see what’s going to be trending in the future, giving them time to plan ahead.
It’s a great tool for any content marketer to use.
Nina Jensen, @ 8×8.com/
My recommendation for the content marketing toolkit in 2020 is “How to Conduct an Efficient Brand Audit”.
Brand Audit’s help content marketers ensure they are connecting with the audience in the most effective and on-brand.
Here is a quick outline to get you started:
1. Begin by outlining exactly what your brand is made of. This should include what your tone, visuals, and verbiage should sound and look like.
2. Analyze how your customers identify you by sending out a email survey or social media poll. It is important to gage how your brand is being recieved.
3. Scour your website, social channels, advertisements, and any other content you create.
Record each piece of content aligned best with the brand voice you outlined. Then record where it is aligned the worst.
Going forward, change what isn’t aligned with your brand and keep what is!
Kimberly Smith, @ Clarifycapital.com/
Every content marketer should be using an editorial calendar.
It’s crucial for encouraging adherence to deadlines, planning work-flow, and organizing key information.
Implementing a calendar is an effective way to highlight integral details, while also providing overview of what the big picture looks like.
Having perspective on both is necessary for coordinating and executing content output, which is why editorial calendars are so essential.
Jessica Rose, @ Copperh2o.com/
We are a 100% female run e-commerce social enterprise in the health and wellness industry.
We started in 2015 and have extensive experience with content marketing.
In our opinion, with more people continuing to stay at home and surf the web, the best content marketing strategy in 2020 and beyond will remain to create comprehensive blog posts that are optimized and targeted for relevant keywords.
While many brands are attempting to implement this strategy, the biggest SEO mistake we see brands making is to include as many related keywords as possible in the blog post (i.e. “keyword stuffing”).
This can actually be quite counterproductive, as Google’s algorithm has evolved to detect this kind of activity and penalize it in search engine rankings.
Rather, an effort must be made to include substantive discussions in the post which address the questions underlying each of the related keywords.
By doing this, the blog post has the greatest chance of ranking well for multiple high volume keywords and getting as much exposure as possible.
Bruce Hogan, CEO @ Softwarepundit.com/
One of the most important best practices for SEO in 2020 is to create comprehensive content.
Website owners and marketers should ensure that all content fully addresses the user’s search intent for target keywords.
This means covering the core article topic, as well as related information or questions.
You should also consider leveraging different types of media to enrich each article. For most topics, being comprehensive means that your content is at least 1,000-1,500 words in length.
William Chin, @ Pickfu.com/
As a content marketer, there are many tools that I use to help make my content appealing and relevant to audiences, as well as have it rank so that we can grow search traffic.
However, out of all the SEO and the NLP (natural language programming) tools I use, my favorite tool is answerthepublic.com.
This tool’s concept is not insanely innovative but extremely useful.
What it provides is a repository of information in one spot for a specific 1 – 3 word term.
What users say on Reddit, what people are posting about that topic on Facebook – these are all things that answerthepublic.com stores within their databases.
From there, you’re able to draw correlations to topics that you might not have necessarily believed existed.
At its core, this tool is an ideation goldmine for writers, since you’re able to see what people have searched for and what they have related to your target keyword.
From my point of view, this makes writing and keyword research a lot easier since you have real world topically relevant keywords to your target topic.
Nataliia Kosenko, @ Daxx.com/
Creating handy downloadable whitepapers turned out to be a goldmine for our content marketing strategy in2020.
These are case studies, user guides, charts, infographics covering the latest tech-related topics.
The hallmark of these whitepapers lies in carefully hand-picked information that fulfils the search aspirations of our target audience, business owners from the US and the EU.
To create a truly useful whitepaper, we’re guided by three golden rules:
– be unique in what you say.
– dig deep in your analytical information.
– forget content marketing and write to fill the reader’s information gap first.
Haley Anhut, @ Cleanorigin.com/
I’d say my #1 recommendation to have in your content marketing toolkit is the free Detailed SEO Extension, which can be found here.
Finding this extension has been a huge help in my content creation, as it quickly provides many stats for any given page, including:
- Title Tag (and if it’s the proper length)
- Meta Description (and if it’s the proper length)
- Word count
- Number of each header
- And so much more
This plugin is a huge help when I’m creating new content or re-optimizing old pieces.
It allows you to quickly know detailed information without having to type of URL into another tool.
James Shaffer, Founder @ Snowlink.com/
I run Snowlink, an affiliate site that helps consumers make the right purchase of snow sports equipment through guidance and educational content.
I love the fact that my current followers enjoy my content, but to be blunt, I don’t create new content for them.
I publish content to attract new followers, and I’m successful because the content is exactly what my audience wants.
Content marketing is all about the intersection between SEO and your audience’s topic of interest—focusing on one without the other won’t get you very far.
To make sure my content doesn’t stray from my core topic, and to achieve laser-targeted SEO within that topic, I use SEMRush, an on-page SEO checker.
It helps me drill down on keywords associated with my niche, triggering strategy ideas that I would otherwise overlook.
The result is that I consistently publish content that’s optimized to increase my site traffic.
Natalya Bucuy, @ Helpsquad.com/
This year has definitely been an interesting one in many areas.
What worked for us in terms of content marketing in 2020 has been the delivery of valuable information to our readers.
Such strategy might not result in immediate business transactions, but valuable content helps build strong relationships with the audience.
And those are really the cornerstones of successful business.
In 2020 we focused our content strategy on helping small business owners through tough times of the pandemic.
We have been covering topics that could help them in whatever struggles they encounter.
For example, in our posts we covered tactics to take a brick-and-mortar business online, offered information on tools that can help run a business without touching people, and discussed the change in communication strategies in an article about social skills during and post-pandemic.
We highlighted local businesses in our area who gave back to communities, too.
We have also offered extended free trial and free accounts to help businesses who might benefit from our customer support services.
Robin Brown, CEO @ Vivipins.com/
Content marketing is nowadays a big challenge for every marketer.
As many as 80% of the B2B marketer use content marketing as a part of their marketing strategy.
If you are part of 80%, you are aware of the benefits of content marketing.
But if you don’t, then start knowing the benefits and make the strategy of marketing accordingly.
So the good news is that there are unknown numbers of tools to make your things more comfortable and more successful for you.
Are there any best tools to use for content marketing?
So the answer is yes, there are many best tools to use for content marketing, below five tools that will help you get the most out of your time and energy.
1. BuzzSumo:- To know about what kind of content is trending in the market, this tool is the perfect one for revealing the topics you should write and help you find the influencer in your field of need.
2. Evernote:- To Capture, organize, and share the notes is very difficult, but this tool is the perfect one to organized and brainstorms your content for the future. This is the exact place to put your idea where your entire team can access your thoughts and collaborate. This one will be the second place after the completion of your research on BuzzSumo.
3. Kred:- These tools measure your online influencers as when you are doing content marketing. It’s more important than the people who will read your content. This is the best platform to measure your influencers by analyzing your social media activity. This is the best resource for building and credibility and trust.
4. Trello:- This tool is perfect for working as a team as most of the companies approach content marketing with an entire section dedicated to the subject. Trello takes the teamwork to the next level with board lists and cards. This is the best tool for content marketing as it increases your productivity resources to schedule content writing, posting, sharing.
5. Canva:- Beautiful Design imagery with Canva as this is the best tool to design the images when you are sharing the post on your blog. This tool helps you to provide high-quality images with very attractive, so the people click. So if you are not having enough knowledge of Photoshop, luckily, you have Canva to design your ideas in a desirable mode. So these are the best five tools for Content Marketing, which you can use to save your time and energy both. As there are many more tools, but in my opinion, these are the best tools for content marketing.
Alessandra Kessler, @ Healthybodyhealthymind.com/
In 2020, the competition for content marketing is different; it’s much more challenging. So, the first and foremost thing for the toolkit is your plan.
Analyze your running content, and identify the high performing content against the low performing one.
Figure out what keywords bring the best results and how often you should be sharing your content.
You need to know what part of your content leads to good or bad performance.
With this knowledge, you will be able to craft content according to your needs, filter out what is not needed, and improve your marketing campaign.
Aqsa Tabassam, Blogger & Brand Manager @ Simplfulfillment.com/
The best content marketing toolkit helps in auditing your existing content.
Don’t make efforts to create but reform your existing content using advanced content marketing toolkit.
For example, the SEMrush toolkit is considered best for the renovation of the existing content and the list of things on your website.
Auditing really helped me in analyzing and improving the search ranking of my content.
It’s one of a kind and works as an all-in-one toolkit by which it got really easy for me to find the best organic keywords, competitors, and top content.
Besides, this toolkit provides you a way to monetize a website and create opportunities by which links can be built up.
SEMrush provides a perfect inventory for your content and contains an image library. It has helped us in accomplishing our short as well as long-term goals.
Justin Hawes, CEO @ Knsales.com/
Your content strategy may include the broad themes that you could cover, but it’s important to publish content on a regular basis.
That’s why you need an editorial calendar that underpins your content strategy and allows you to divide your content into appropriate segments.
It will help you plan, outline tasks, and allow all members of your team to coordinate efforts.
An editorial calendar will ensure that everything is done – content topics are organized, publish dates are met, and key details aren’t overlooked. The most effective framework that works for me includes such entries as projected publish date, working headline, working description, target persona, keywords, and a relevant CTA/offer.
Hardeep Johar, President @ Stoneandtileshoppe.com/
If you are planning a new content strategy, you shouldevaluate your existing content.
Some pieces of content might be worth repurposing, while others might no longer fit your goals and should be removed, revised, or replaced.
So your first step should be creating a content inventory that should include all your company’s communications – newsletters, videos, reports, sales materials.
You should create a list that should include the title, type and format, and the target and purpose of each piece.
The next step is a content audit – you should analyze the data from your inventory and evaluate the relative value of each piece.
A content inventory is also a great place to turn when you need to determine a topic to write about or to reference for supporting information.
Saptak Mandal, @ Webprotime.com/
1. Writing good content is not enough for a blog, you need to share it with other potential users who can make you of that content.
So if it took 2 days to write your content, you should at-least take another week sharing it with other fellow bloggers( Email Outreach), Reddit, Twitter, and any other social media related websites.
2. The web is getting more and more structured every day so these days it is a must that you have schema information inserted in your blogpost/products. There are plugins related to that which can help you insert a schema.
I also use a tool called FAQ schema Maker to make FAQ page schema and Insert it manually in most of my blog posts.
Lauren Kleinman, Founder @ Thequalityedit.com
When it comes to content marketing on social media as a tool to grow my businesses in the time of a pandemic, my team and I have a group on Instagram DMs we send inspiration we find from other Instagram accounts and any other creative ideas that may spark new ideas for content.
We communicate on slack almost all hours of the day (The Quality Edit is a passion project, not a job, so everyone is excited to participate).
Content is king: we push our content out to all channels across Twitter, Facebook, and Instagram.
We respond to just about every comment in a timely manner (less than 4-5 hours) and also monitor any ads we’re running across social platforms to respond to comments there as well.
Since the start of the pandemic, I have noticed an increase in the amount of time people are spending online.
As a business owner that markets on social media platforms it is important to take advantage of this time in order to build a strong and engaged long lasting online community.
Marin Perez, @ Kajabi.com/
Successful content marketers in 2020 must be able to gather, interpret and use data.
This allows you to create more compelling content, track how well it has performed and provide useful insights for future projects and programs.
Nobody will have to confuse you for a data scientist. But, you must get comfortable with data.
This is equally useful for creating a compelling e-book that generates thousands of leads to selling your next great idea to your boss and your boss’ boss.
Tonya Davis, @ Thoughtlab.com/
No content marketing toolkit is complete without knowing exactly who you are writing the content for.
Many companies discuss their content recipients using generic catch-all terms such as “audience”.
However, it’s important to remember that your audience is more than that, they are people with unique needs, preferences, challenges, and interests.
One important exercise that you need to do is create different audience/buyer personas.
This activity helps you visualize exactly who your audience is and helps you segment them based on what concerns they might have, what challenges they may need to overcome, and what benefits would interest them the most.
Without creating these different buyer personas, you are likely just going in blind and will end up writing content based on what you know and how you think versus around what would resonate with your audience, and what they would want to see.
Quincy Smith, Co-Founder @ Testprepnerds.com/
Our main marketing channel is content and organic traffic – happy to share how we get the most out each post!
The best tip I can give is to make sure to reach out to everyone you link to or quote in your content –
You are almost always going to have outbound links, stats, quotes, etc in a thorough piece of content and it’s easy to increase your reach by either (1) emailing them or (2) tagging them on social media to let them know they were included.
We’ve actually built this into our writing and publishing process where we have a dedicated task to do outreach once the piece is published –
Our preferred means is tagging them on social as it’s so much easier for them to just re-share the post.
Shobha Ponnappa, Founder & CEO @ Solohacks-academy.com/
I’d recommend that every content marketer should learn to use a dictation software to write – like Dragon Naturally Speaking. It’s then easier to edit content for blogs, repurpose it for podcasts, and use it for video voiceovers.
There are many free dictation tools, but Dragon Naturally Speaking is now attuned to understanding American-English, British-English, Indian-English, and so on.
Contrast this with most marketers who labor with two-finger typing on keyboards, and you’ll see how easy dictating content is.
It also saves between 60%-70% of content creation time, I find.
This adds the ability to produce a lot of content with ease – for blogs, ebooks, videos, course materials, podcast tutorials – and even for marketing and sales copy.
Dictating your writing also makes sentences shorter and crisper, and the writing more conversational and authentic.
It’s hard to dictate long pedantic sentences full of meandering clauses – a classic writing mistake.
Tim Absalikov, Co-Founder, and CEO @ Lastingtrend.com/
If you are just starting out and don’t know where to begin, you will want to choose a content marketing toolkit that will make it easier for you to get the content out there.
This will include a content-publishing service that will provide you with a platform for writing and publishing your content.
The Hubspot CMS is an automatic CMS that will allow you to customize your content and it will give you backlinks to other sites you publish your content on.
A content marketing service provider will help you manage your social media marketing efforts as well as help you manage your blogs.
The content marketing service provider can provide you with tools to manage all of your content and make it easy for you to track its progress and see where it is making the most money.
Kate Diaz, @ Swankyden.com/
The best content marketing toolkit you should have is a content proofreading checklist.
You can have the best content creator in your team, but typos and factual slips can happen from time to time.
And if you publish content without checking for its accuracy can hurt your credibility.
So consider creating a standard checklist that includes verifying facts, keywords, grammar, spelling, URL or links, and so on.
Make sure that everything is verified, reviewed, and approved before your content goes live.
Also, Grammarly is a great tool for writing content, but human eyes are much better at spotting grammar and spelling mistakes.
Natik Ameen, @ Canzmarketing.com/
SEMrush: All In One Toolkit
We use SEMrush to optimize the content for the content marketing strategy. Through this toolkit, we perform an “SEO audit” on our website to hunt out if there are any technical improvements we might make to achieve higher search results.
SEMrush covers all the aspects that will improve your digital business when it comes to keyword analysis, SEO, link building, and keeping a watchful eye on our competitors.
It’s a one-hand solution to all the pre-requisites of Content Marketing.
Matt Zajechowski, @ Digitalthirdcoast.com/
Use a keyword planner tool like Google AdWords or using a lesser known tool called Answer The Public.
This tool suggests content ideas based on the keywords that are Googled the most around the keywords you enter into their tool.
From those results you have a list of content ideas you can blog about that have high search volume.
You can then optimize your blog posts around these keywords to help your blog posts rank higher in Google.
Research from Orbit Media found that the average blog post is 1,269 words long. They also found that 54% of bloggers who create content longer than 3,000 words report strong results.
The longer the content = the stronger the results.
This is to say you shouldn’t just create long content for the purpose of it being long.
It needs to be insightful, answer questions and provide value to the readers.
Raisul Islam, @ Screwthedailygrind.com/
The toolkit which helps the content creators to develop consistent content to promote a clear vision and definition to your content marketing initiative is called content marketing toolkit.
My recommendation for the best content marketing toolkit in 2020 is the SEMRUSH because you’ll need to get recommendation on your content creation and optimization Metrics to get a grater spotlight and monitor your audience performance how they are responding.
SEMRUSH helps you with all of these.
Content marketing starts with analyzing the previous metrics of your blog.
When you’ll connect your website analytics with this tool you can see the 360-degree view of your content and understand what you should do with it.
This tool allows you to find the right angle on how you should create yours and publish it.
It takes care of your research creation and optimization of content so that you can sit back and relax.
Brian Kiselste, @ Screwthedailygrind.com/
I’m a blogger and an affiliate marketer.
Basically, I’m focused on affiliate marketing.
I’ve started my journey as a blogger’s primary resource for getting started with their entrepreneurial journey.
Like many of the bloggers, my blogging journey started out with several mistakes, bumps in the road, money wasted on useless investments, and of course, an intense ride on the emotional roller coaster to success.
Through my many mistakes, I’ve persevered and continued to follow along my path to achieve financial independence like many of you might be craving today.
The days of clocking in, having my work overseen, and catering to someone else’s schedule has become a foreign concept to me.
While at the moment, I’m only halfway towards achieving my dream, I am still an encyclopedia book of knowledge on what to do, and most importantly, WHAT NOT TO DO!
The toolkit which helps the content creators to develop consistent content to promote a clear vision and definition to your content marketing initiative is called content marketing toolkit.
My recommendation for the best content marketing toolkit in 2020 is the SEMRUSH.
SEMRUSH helps you with Content marketing starts with analyzing all the metrics of your blog.
Neeraj Arya, @ Pmexperto.com/
I use Buffer as my content marketing tool.
I use it for scheduling posts on various social media platforms.
It is quite intuitive and very easy to use.
I prepare a content calendar at the starting of a week and use Buffer to schedule all the posts once a week.
I save considerable time by using Buffer. It also allows me to do stats analysis and helps in organizing all my social media posts in one place.
A tip for making the most of that tool: Connect all your social platforms in buffer and schedule all your social media posts on one day and be relaxed for the whole week.
Praveen Malik, @ Pmbypm.com/
In my view, evergreen content is the best way to do content marketing.
It remains relevant for the readers even after a few years of publication.
I always try to find and create evergreen content for my blog.
I find ideas for my evergreen content by doing keyword research as well as looking at questions people ask on Quora and Reddit.
My blog is the central piece of my content strategy.
My social media accounts like Facebook, Linkedin, Reddit, Quora, Pinterest, Youtube all drive traffic to the blog.
I periodically update the content with new information so that the blog posts stay relevant and current.
Every once in a while I re-purpose the blog post to create social media posts, ppt, and info-graphics.
I also cross-promote the content across my different social media channels. I use these for content marketing and re-marketing activities.
Paige Arnof-Fenn, Founder & CEO, @ Mavensandmoguls.com/
I started a global marketing and branding firm 19 years ago.
The most important tool today is Google Analytics where businesses can track their performance across channels and understand which sources of content bring the most traffic to the website and the most important features to track today are:
Top exit pages — the top landing pages where the audience visits before they leave your site. It’s important to track because those pages are probably the ones that cause people to lose interest in your site and go elsewhere.
Keywords ranked in Google — you can use a keyword tracking tool to determine the total number of keywords your site ranks in Google which helps inform your SEO strategy.
Yash Sharma, @ Learnerzhub.com/
The most powerful step of my content marketing is keyword research.
Before writing an article I always go through keyword research. I try to find long-tail keywords that have definite search intent for information or purchase.
Keyword volume and competition are also important factors while choosing. I use tools like Google Keyword Planner to get accurate search volume data and Ahrefs to get keyword ideas and competition data.
As I already told you that my website is for helping people with eLearning courses.
So, this research helps me to know the problems people getting while purchasing online courses.
My well-structured content around intent oriented keywords ranks well in search engines and helps readers find a solution to their problems.
Eckhard Ortwein, CEO @ Lean-case.com/
An essential component of our content marketing toolkit is our brand overview.
It’s a short statement that identifies our target personas, how our product addresses the needs of personas, and our competitive advantage.
This is a simple reminder of why we need to create content and what each piece needs to communicate to our target audience.
This allows us to focus our content strategy on well-defined audiences and provide them with useful content of the topics they may be interested in.
If you are planning a growth strategy, you should also define the key points of how you will attract prospects and build trust and credibility, positioning yourself as an expert.
Can we perform content audits with the SEMrush content platform?
Yes, the SEMrush content marketing toolkit offers a content audit.
Other than auditing your content, SEMrush also helps you in finding topics, creating SEO-friendly content, improving existing content, and more.
Is SEMrush content marketing toolkit free?
No, the SEMrush content marketing toolkit doesn’t come for free.
But you can try the 14 days free trial of the SEMrush Pro account and use the toolkit.
Before purchasing, you can use the content marketing toolkit for 30 days, and if you don’t like it, then you can easily cancel the agreement without paying anything.
The free trial of the SEMrush Pro account gives you access to site audit, keyword magic tool, backlink analysis, on-page SEO analysis, and many more features.
What can the SEMrush content marketing toolkit do?
Here are the main benefits of using SEMrush content marketing toolkit:
● Find topics that your audience is interested in.
● Audit your content.
● Manage a content management calendar.
● Monitor your brand mentions.
● Get SEO recommendations on your content.
● Optimize your existing content to get high ranks in the search results.
● Make sure that your content is plagiarism-free.
What is the Brand Monitoring tool from SEMrush?
If you want to create brand awareness for your business, you need first to know how your brand is mentioned online.
With the SEMrush Brand Monitoring tool, you can track all the mentions of your brand or website daily.
SEMrush provides the Brand Monitoring tool along with its Content Marketing Toolkit.
I hope you have received the great advice from 116 bloggers, entrepreneurs and creative business owners about content marketing tools and learn more about SEMrush content marketing toolkit for brand awareness.
If you want to try SEMrush content marketing toolkit for testing purpose, then you can click here to grab 14 days free trial now!
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Digital Prasen is a digital marketing expert, blogger, writer, author, and consultant.
He blogs about SEO, blogging and web hosting @ Copyproblogger.com and digital marketing blog @ DigitalPrasen.com/
Prasen is an in-depth research-based blog article WRITER (Selling) for SEO, Blogging, WordPress, Affiliate & Digital Marketing Industry.
He has previously worked with 500+ B2B and B2C small businesses for their search engine marketing campaign to boost their online visibility through content marketing.
He is always helping small business owners, newbie bloggers, content marketers, freelancers through FREE consultation about SEO, blogging, web hosting, and digital marketing.
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