Home SEO 13 Email Outreach Best Practices For Backlinks & Others In 2020! Learn Why Outreach Campaign Fails

13 Email Outreach Best Practices For Backlinks & Others In 2020! Learn Why Outreach Campaign Fails

by Digital Prasen
Email Outreach Best Practices For Backlinks

Do you want to build successful email outreach in 2020?

If yes, then you need to know why 95% of email outreach fails.

Once you learn why outreach fails so it” be easier to improve, what not to do for an email outreach campaign.

In this article, I am going to talk about email outreach best practices for backlinks & others in 2020 and the list of reasons the outreach campaign fails.

To increase outreach response, you need to build relationship building first.

There are many ways to do relationship building but if you focus on blog commenting so it’ll give you three benefits like increase relevant traffics, Increase domain authority and build relationship building.

I would highly recommend you read this post called ” The Power of Blog Comments And Other Stories” written by Philip Verghese Ariel.

And “Blog Comment Frequency: How Much Is Enough?” by Ryan Biddulph.

If you are new on blogger outreach and wanted to know how it can do for your business?

Nowadays, almost any online marketing outreach campaign is most important to promote your content or any website.

Well written outreach email can give you a good link share or your purpose of goals.

But the problem is that there are many marketers are making mistake by not following these are the points that I am going to mention here.

Yes, You can find the list of the industry expert who shares their experience for the outreach campaign and top SEO tools like SEMrush (Learn from SEOrush review and get the SEMrush FREE trial now), Ahrefs, Moz, etc..

If you are looking for a high success rate response for your outreach campaign then so you should follow while you are going do outreach to build backlinks or increase your social share for your content.

Let’s get started!

1. Not Focusing on Enough Automation To The Right Person Email for Better Outreach:

To do proper outreach there are many tasks you need to do such as researching site collecting contact email sending email tracking and so on.

But most of the marketer is making mistake by not follow up email to use.

You cannot do alone by manually 1000 email outreach by hand but this is for you need the right automation tool which will increase the response rate you can use follow up email as well and track them what works and what is not working.

Another way, you can hire a trust-able outreach agency to do the job for you.

If you have a limited budget to run an outreach campaign so, you might try it DigitalPrasen!

In this way, you can say a lot of time for your outreach campaign.

Find The Right Person Email:

Email Apps:

Most of the time you are not reaching the right person so before outreach, then you should follow the contact email should be like with the name.

Make your contact list looks like this:

    chirs@domain.com

    john.smith@domain.com

2. Not Testing the Template and Implement:

To increase the high success rate of response to your outreach campaigning you need to notice your previous campaigning what was work and what did not work.

I am going to talk about the template that you are going to use for your outreach.

Recommended Post:

Email Outreach Tips: +22 Link Building Email Templates – KaiserTheSage

If you follow the speed test of your template and to implement your outreach so you can detect that which was a good success rate and which was not in this way you can find the better one to move forward.

Useful Resources On Outreach Case Study:

1 Simple Blogger Outreach Case Study, or How to Find Blogging Friends – IWannaBeABlogger

3. Not Focusing on Personalized Email:

This is the most important point that everyone should focus on while they are going to do outreach campaigning.

I think if you have a website for your small business so you have got such an example for in your inbox.

“Dear Sir/Madam”

“Dear {name}”

I think you have received many time such a generic email. You should avoid this mistake if you are going to high-level outreach success.

To make the personalized email you need to add in the subject line with the person name and the relevant words and purpose that you are reaching for.

The subject line is most important to a person to detect it is personalized or either it’s spam.

Useful Resources On Personalized Emails:

Is it Possible to Send Personalized Emails at Scale?

4. First Impressions Matter: Not Being Careful:

You need to keep in mind that first impression is most important to be in a relationship with an influencer so you need to be careful with your first outreach template don’t mess up.

You should check double and triple before reaching them. You should spend the time to check your spelling, your list, and your links first.

    messing up attribute tags, i.e. {name} or {website}

    sending the wrong version of an email

    sending the template (Hi {name}, I was reading {your site} and…”)

5. Don’t Be The Liar:

I have noticed most of the marketers are using a subject line of their outreach to the top influencer that sounds like:

I’m a huge fan of Your Site…

But the only problem is that they cannot remember your name from any comments posts or from social media.

Not even subscribed to the email list.

It’s gone totally lied to and usually delete the email.

You should not say that you’re a huge fan if you did not engage with them through a comment, social share any of their posts.

6. Not Asking for More Work:

To reach out to the popular blogger you need to be the real trustable person to build a better relationship with them you should not ask for more work to do.

They are a very busy and popular blogger so you need to use the most common sense to reaching out to the busy person and asking for a quick and easy task that they will be happy to do for you if you are a real genuine fan of their site.

Please have a look at the example of outreach that most of the marketing using and asking for the lot of work to do of their influencer.

Here’s the link to my content: (link)

Please take a look at it, and let me know if you have any thoughts and if you think it’s a good fit for your audience.

Did you notice that what was the problem with this template?

You can find there is a lot of work to do such as review all your posts giving you feedback and determined is it appropriate for their audience.

Why they will accept your offer they are very busy with their field so you need to ask quick and little easy tasks that they can happy to do.

To improve the template to asking your influencer you can use:

Here’s the link to my content: (link)

I’m sure it’s a great fit for your audience because:

    (reason 1)

    (reason 2)

Just say the word, and I’ll create an original summary of the results that you can copy and paste in a future article.

This will clear you that you got understand their audience and you could finally offer to write for custom summary custom you need somebody that will easy for them to use just copy and paste for their appropriate content.

If you follow this strategy for your outreach will improve better than now.

7. Not Focusing On Learning To Build Relationships:

To get an average conversion rate is about 5-10%, you need to use a lot of cold email outreach but building relationships will increase more success rate.

To build a relationship, it’s one of the hardest parts but its pay off.

You need to focus on a conversation through email, social media, or comments for their site content first.

You need to provide values anything by helping them out something like:

Update and upgrade a few outdated posts.

Create custom pictures for their content.

Helping to find broken links on their website/blog.

Keep this helping at least 4 weeks into the better relationship then go for asking your goals for backlinks, social share or guest post.

You will have a double or triple success rate for your outreach.

8. Not Checking The Error:

There is no excuse for spelling and grammar errors in a short email.

Nowadays, there are several tools for checking spell and grammar such as the most popular tools called Grammarly.

You can use it to avoid these errors and it will save your time to quickly fixing your outreach email.

9. Not Focusing on New & Unique Idea of The Content:

There are many marketers who are failing because of not focusing on a unique idea for their content to attract backlink.

Publisher does not want to share the same topic to their audience if you have a unique idea of your content so it will have much success rate to the publisher will link back to your post.

The right idea of the content to outreach to the right people in your industry will ultimately increase backlink earnings and more social share for your content marketing promotion.

All you need to focus on the idea generation for your post of topic and you can use SEMrush to find the 1000 ideas in a half minute.

10. To Avoid Self-Promotional:

The most important thing for content marketing outreach you need to avoid the self-promotional content if you are creating infographic or text content so, you need to help people with the topic you are writing about.

If you are looking to earn backlinks and more social share, so you need to avoid self-promotional content.

11. Not Focusing The Content To Earn Links:

If your outreach campaigning is looking for building backlinks so you need to make your content based on that, therefore, you need to follow the three principal to creating the content.

Create content that attracts relevant search traffic from their target audience.

Generate links to the website to help improve rankings and search visibility.

Gain traction and authority in the space and grow brand presence through social.

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year).

In general, rules to highlight the following format you can attract more links easily.

  • Infographics
  • Videos
  • Research
  • Expert Roundups
  • Expert Interviews
  • Case Studies

This type of content much more chance of earning the backlinks that you’re looking for your outreach.

12. Not Focusing to Reach Out to the Right People:

To increase your high success rate for your outreach you need to reach out to the right people not just sending out 1000 of outreach to a generic editorial info email address.

You need to focus on your targeting the right people by following Brian Dean in the skyscraper technique.

How can you find the right people for your niche?

You can go through the relevant post of the backlinking website to reach out.

You can find relevant you are old is the SERP URL to find backlinks.

You can also find from the relevant post comments to reach out.

This is not the right if you are targeting your post-tour travel blogger but your content talking about the internet marketing niche.

You need to be very careful where you need to outreach for backlink building.

13. Why Your Outreach Failed and Why I’ll Always Delete Your Emails

Written By Livia Rusu.

There are many more reasons to delete outreach email but I’ve found that Livia shared a post based on her experience.

You should read this post to know what to avoid for your outreach for any purpose.

She has covered these are the points that you can look here below:

  •  #Be Specific in your email template.
  • #Be Consistent and Eloquent or You Won’t Get a Reply!
  • #Never Advertise Prospect’s Competitors
  • #Avoid Generic Formulas
  • #Be Flexible and Patient
  • #Don’t Take Your Prospect’s Reply for Granted!
  • #Don’t Insist Too Much
  • #Don’t Send the Same Templates Over and Over
  • #Don’t Overuse Textual Emphasis Features
  • #Be Concise.
  • #Don’t Give the Idea that Email is Spam!
  • #Target a Specific Audience
  • #Keep Relevant! Avoid Generic Content
  • #Stress On the Added Value of Your Proposal!
  • #Fix the Broken English
  • #Offer Something Meaningful Before Asking for Favors
  • #Be Clear About Your Intentions.

 To know more detailed you can check it out here.

Useful Resources On Successful Outreach:

Relevant Recommended Resources:

Conclusion About Email Outreach Best Practices For Backlinks & Others In 2020!:

I hope, now you‘ve found why your outreach is not getting enough response rate.

You should avoid the entire step I have mentioned in this post and share with you the best resources to make better your outreach campaigning.

It can be for any purpose (For link building, increase social share, guest posting, offering your product or something else) you are going to use.

You need to do the right way for your outreach campaign to get a better response rate in 2020!

The best outreach tool can make it easier and save huge time for your campaign.

I’d highly recommended the Ninjaoutreach Tool in 2020!

If you don’t have enough time to do it yourself for your link building outreach campaign then,

Try DigitalPrasen to go for better SEO and link building success fast!

I was wondering if you could share your thought on it.

Why outreach fails you think?

I’m happy to update my post based on your opinion.

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6 comments

John May 26, 2018 - 1:11 pm

I really love your post. thanks for sharing this and looking forward to seeing more from you.

Reply
Prasenjit Dutta Chowdhury June 6, 2018 - 3:03 pm

I’m glad that you enjoy the post. 🙂

Reply
Sathish Arumugam October 2, 2018 - 6:58 am

Many outreach emails are gets deleted directly without even being read out. you have clearly bring out the many possible reason of not reading out the email. But I was looking for some tips to increase the opening rate. Anyway, this article has come up with many new concepts and techniques behind the outreach email fails

Reply
Prasenjit Dutta Chowdhury October 2, 2018 - 7:21 am

Thanks, Sathish for your valuable comment here. 🙂

Reply
Philip V Ariel March 6, 2019 - 5:34 pm

Hi Prasenjit,
It is indeed a great joy to note the kind mention of my post on Blog Comments. Yes, as mentioned our well thought out relevant comments on other fellow bloggers posts will definitely fetch the 3 results you mentioned. The other collected links too are worth notable to find the ultimate reason why our outreach campaign fails. Thanks for sharing these valuable connected links.
Keep sharing.
~ Philip
PS: I am so glad to note that this post has been mentioned in my latest updated post Amazing Bloggers who mention me in their posts. here is the link. also this is shared on my social media.
Thanks
Philip

Reply
Prasenjit Dutta Chowdhury March 8, 2019 - 1:27 pm

Thanks for your support Philip 🙂 I’m glad to get your comment here.

Reply

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