Today I am going to share a very special person that I interviewed.
He is an internet marketing influencer called Jaime Nacach, he’s the Founder & Marketing Strategist at Bloominari – a digital marketing agency in San Diego, California.
A big thanks to Jaime for spending his highly valuable time answering all my questions.
This is one short post but you will get a lot of valuable knowledge from Jaime’s answers.
Let’s have a look and please let me know your thoughts in the comment below.
What are some of your biggest personal achievements? Throughout history in the SEO field.
My biggest personal achievement was being able to put my first main employer’s website into Google’s 1st and 2nd ranking and keep them up there for about 10 years.
While working with MK Digital Direct, a company that manufactured photography lighting systems, I had the personal challenge of learning everything about SEO so that I could help my employer’s website to rank on Google – so we could stop spending $3,000/month on Google ads.
After reading a lot of books back in 2004, and with my web design knowledge, creative skills and writing of lots of articles about how to photograph jewelry and products, we were able to rank on the number 1 and number 2 results of Google for our main keywords.
It took me about 3 months to think of the content to write about, prepare all the items we needed for the article, take photos, write the post, and publish everything.
I also wrote 2 mini-guides on the photograph which also helped to get new leads to form our newly ranked website.
Sadly, the company no longer exists.
What are the biggest counter-intuitive things you have learned in SEO (eg: that theoretically shouldn’t work, but wow it does (or the opposite – should work but doesn’t)?
When you try to follow a “Format” or style of writing you believe looks great and professional and you try to imitate it, Google doesn’t always rank your pages high. Most people know and think they should cite sources, have a good structure post, and follow some type of format… yet, the post that I write myself (rather than my team) tend to be 100% original content from my head and experience, citing NO other companies or examples, and only my own experiences and examples.
Those posts, which don’t follow any format, and are much more all over the place, tend to rank much higher and are then found by many people online.
3. SEO has always had hundreds of black hat and white hat voices giving different opinions on what it takes to rank. Sometimes, especially in the beginning, it’s hard to find the right sources to listen to. On that note, what do you think is the biggest misconception in SEO right now?
The biggest misconception at least from the side of my clients is that they think that SEO is the main or only thing that digital marketing is all about.
When it’s much more than that. SEO is only a part of the digital marketing puzzle.
Here’s how our team and I see the digital marketing blueprint (Feel free to share around): https://bloominari.link/digitalmarketingblueprint
Tell me a little bit about “SEO That Works”:
SEO that really actually does something to help a company’s website is
1) Super original (doesn’t just re-write what 1000s of others already wrote about).
2) Sounds natural, like a conversation.
3) Is full of unique examples.
Link building through outreach is much more difficult and time consuming compared to older, conventional tactics. What special techniques do you use to improve the response rate of cold emails?
Also, do you have any productivity hacks that you use to personalize outreach emails at scale?
We don’t offer or do much link building as an actual practice.
We write content, and our content is naturally picked up and shared by others.
That’s the best way.
We do cold emailing only when looking for new potential customers, not for link building.
Yes, link building takes too much work, and if it’s NOT the right alliance with a blog or website, it may be a waste of time and hurt your SEO.
We’re also VERY picky about who we let be a guest author on our blog, but we are open to them.
p.s. Most people are so lazy, they want to apply to our blog, but never even read a single post. how do we know? The link to the “become an author” is a the bottom of every post, but no one ever clicks on it first.
They automatically go to our contact page… even though our contact page asks them to go back to this link:
6. We have to give up on page speed when building power pages with a lot of content and images.
Even Google’s page speed test will give poor feedback to most of them. How can we overcome this in the time of AMP optimization?
Do you really think that Google will rely heavily on page speed as a ranking factor?
Not sure about what’s the best answer. For mobile users AMP is important, and we know that.
But those looking for real value and answers to their queries might be ok looking deeper into Google, which may be the case if Google ranks it lower and deeper in its results based on the lower speed test results.
This has happened to use. Most of the time, if you take off enough 3rd party plugins from your site, the speed will improve dramatically (less loading of 3rd party scripts).
Suppose your competitors are ranking on the first page for more than a year with a mix of white hat and black hat techniques and you’re still working on the white hat strategies alone.
What would you do to overtake them in rankings?
Beat them with better content that’s more valuable to our potential audience.
By better, we mean original, thought-provoking information that’s unique and valuable.
We’d never take on a competitor by doing any black hat stuff.
Can you list the SEO tools that you use often and their purposes?
How do you maximize productivity with all of the tools and processes we use in SEO?
Our #1 tool to check our SEO rankings is www.seranking.com This tool lets us check how we’re ranking on Google desktop, mobile and in any country we’d like.
We also use SpyFu.com for looking at competitor’s ranking and overall SEO’s standing.
You guys exited the consulting area in spite of being able to charge top rates due to brand recognition.
Do you think lots of consultants will follow suit and move into other areas?
How do you see SEO business models evolving over the next 3 to 5 years?
Not sure this applies to me. But SEO is constantly changing, and in my opinion, in the next 3-5 years, it will be and continue to be all about content and the relevance of that content to your audience.
Better, longer content will always top crappy short posts.
Small businesses in many ways seem like the most under-served market, but also the hardest to serve (since they have limited time AND small budgets).
Do you think the rise of maps & other verticals gives them a big opportunity, or is it just more layers of complexity they need to learn?
More layers of complexity.
We work with mostly small businesses, and YES, it’s very hard to serve them and they have the lowest budget.
We encourage our clients to start the practice of wiring posts, even if they’re crappy. They know their business best and can have the most unique ideas and thoughts.
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