This is one of guest post from Raul Harman.
Social media channels are unparalleled in terms of driving engagement and attracting internet traffic. A modern consumer spends a tremendous time on these networks and expects to be able to interact with a favorite brand there, not just with other users.
What is more, traditional marketing messages are falling short of set goals, as they are seen as too promotional and intrusive. On the other hand, innovative tactics such as social rewards programs and content marketing work their magic without overwhelming or irritating the customer.
Points Of Social Authority
Social media platforms have moved from the periphery of being hip places to share your thoughts right to the very center of the digital marketing universe. However, with the amount of noise present on booming digital avenues, one has to come up with attention-grabbing methods of boosting the engagement.
Well, what better way to capture the minds of people than to provide a playful, competitive and appealing user experience on social media. This is a driving force behind the dazzling success in the online realm, one that spills over to all areas of your business organization.
The underlying logic is to allow users to collect points by interacting with brands on social media. This can take the form of sharing, liking, following, subscribing, re-tweeting or participating in a contest.
Such a strategy is rooted in the incredible potential of gamification, a practice that borrows the basic principles from video games. The number of followers is not worth the paper it is written on if there is not enough impulse to take action.gamification, a practice that borrows the basic principles from video games. The number of followers is not worth the paper it is written on if there is not enough impulse to take action.
Rules Of The Game
Now, note that different platform has varying regulations and that they are constantly updated. Thus, one has to stay on top of all the novelties and pick a network that will best maximize the marketing efforts.
Furthermore, launching the very program requires you to take on a variety of activities: Setting up, maintenance, updating, activation and delivery of prizes. It is a good idea to appoint dedicated stuff from the marketing department to these tasks and make sure they understand the peculiarities of selected online channels.
This is the only way to hit the mark and widen the reach of your messages. After all, encouraging repetitive behavior of the customer brings forth an increase in sales revenues and search engine rankings.
Users should be able to grasp the rules of the game nice and easy. Keep it simple and do not turn people away with confusing guidelines. Moreover, always strive to spark attention with innovative rewards because they will make or break your program.
We all like cool gadgets and need things like USB stick on a daily basis. Also, a prepaid visa gift cards are a sound choice as it covers minor expenses and gives people a limited spending power to utilize as they please. Do not break the bank, and figure out creative ways to reward people.
For example, if you are holding a contest, you can offer people a chance to see their submitted photos on billboards and other marketing tools.
Know your limits and avoid making promises you cannot keep. Be transparent and notify everyone involved about any changes that need to be made. Ultimately, social reward programs will supply you with deep insights into the picturesque customer landscape.
Communication is a two-way street which gives you a clear idea about the wants and needs of the people. The process of trial and error can be frustrating, but it will enrich your organization with actionable knowledge. Many businessmen tend to overlook that satisfied customers can be their best salespeople, true brand ambassadors.
The Promised Land
The social media landscape is ever evolving, equipping marketers with killer tools for business promotion and brand building. Bring the program to
This allows you to talk with people, not talk down on them. Harness the power of having an engaged audience and take your online presence to the next level. Stay responsive and attentive— these steps will take you a long way on a demanding journey to the shores of business prosperity.
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I’m professional blogger from India. CEO & Founder of @copyproblogger. 10+ years experienced in internet marketing, search engine optimization, social media and affiliate marketing. You can follow me on twitter @copyproblogger .